I am definitely a fan of anyone who aims to teach me something new each and everyday. One of my favorite ‘tutors’—and probably one of yours—is Seth Godin. His blog posts teach me something each day and they often do it with a humorous edge that cleverly points out the obvious. I think many of us spend so much time looking to find the answer in some calculated, statistical way (because ‘it can’t possibly be that simple’) that we often miss the point. So many solutions would reveal themselves—brilliant, flashing light bulb moments—if we could just sit still and allow ourselves to ignore the clutter. The jargon. The white noise.
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As the holidays are fast approaching, I would be remiss if I didn’t find a holiday theme that ties in with technology. There are a gazillion articles out there that talk about retail and the various online offers, coupons, price reductions, free shipping, “tell a friend and receive” programs and the list goes on.
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Maybe it’s the snow coming down like rain or the aspartame rotting out my brain, but I’ve really been having a hard time focusing lately (Simpson’s nod for those who might be wondering). For the past couple of days, I’ve found myself flitting from one post subject to the next—everything from the suicidal Pepsi Max campaign to how men and women respond to social media. But I’ve been unable to settle on a topic. However, there’s an issue (of sorts) that I haven’t been able to shake. I don’t know why. Perhaps there’s something in it that speaks to my own fears for someone I love very deeply (long story for another day). So permit me to state my case and then I’ll gladly swerve back to discussing the fun side of social media and the new Marketing Democracy.
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As many of our readers have probably figured out, Margaret and I—besides being women—are great fans of social media. Now that is not to say that we don’t love the feel of print or the more traditional touch of radio and television. I mean, who doesn’t love to spot a fabulous billboard while stuck in the exact same spot for 20 minutes during rush hour traffic? But we still want to continue to educate our readers on the merits, importance and possibilities of including social media in your marketing plan.
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I have finally returned to the world of technology after learning how to be effective when your computer and your bberry are no longer at your fingers tips—disconnecting you from all aspects of your life. While I was incommunicado, I had to take a deep breath and think. How am I going to connect with everyone?
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The title of this post comes from an article I read yesterday in the Huffington Post which, since we’re on the subject of women, happens to be run by Arianna Huffington, founder. (As a side note, reports indicate that the news blog is now worth more than some traditional newspaper companies. But that, my friends, is a discussion for another day!). This particular article, written by Cecile Richard’s, lauds Obama’s selection of Hillary Clinton for Secretary of State and the fact that she will champion women’s health worldwide. As I’m sure most of you are aware, this stems back from her stay in the White House (back in the early 90’s), during which time she was selected by her husband to head and champion a universal health care program for the US. The article continues:
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Over the weekend, I happened to check out the blog of a former co-worker of mine: a rather brilliant strategist and British bloke with a wicked sense of humour. Two weeks ago, he posted a commercial for a UK charity named Barnardo’s: an organization campaigning against the demonization of children (yep. You read it right). This notion in and of itself left me dumbfounded. Then I watched the ad.
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