Kogi Korean BBQ, a taco truck brought to you by Twitter
I absolutely LOVE today’s post. It is a tribute to the power of social media—believing in what you do and knowing that if you continue to look forward, great ideas that combine creativity, innovation and a set of values that scream quality are worth whatever it takes to get the rest of the world on board. Kogi Korean BBQ is just that business. As the video below will tell you, Mark Manguera started off with the idea of creating a taco truck (a popular street food in LA) and created a Korean BBQ taco. When he started out nobody came, nobody believed—until they tasted the tacos. Now they have lines waiting for blocks just to get one of these tacos. The best part is that by using social media apps such as twitter and facebook, they can send their loyal followers alerts—including info on their latest specials and products—as they spread the word that one of the best places to eat is on the street.
This is one-to-one marketing at its best! Imagine what large companies could do by creating new and cost effective marketing channels that let them communicate with their customers, launch and test new products and services, get instant feedback, and access an unstoppable word of mouth campaign that will lead to more customers than could ever be reached with a one time print ad in a magazine or write up in an editorial column.
What are you waiting for! We are definately following Kogi Korean BBQ on twitter. Are You?
Best Nicole
Check out Mark Manguera’s Video Story Here.
It started with a 4 a.m. glass of Champagne and a carne asada taco after a night of serious bar hopping. Thirty-year-old Mark Manguera was sitting with his 25-year-old sister-in-law, Alice Shin (his wife Caroline was already sleeping soundly), when the taste of L.A.’s most ubiquitous street food caused him to have a drunken revelation.“I’m biting into my taco and it dawned on me, ‘Alice, wouldn’t it be great if someone put Korean barbecue on a taco?,’ ” recalls Manguera, who is Filipino but married into a Korean family. Most people would have left it at that, maybe recounting their brilliant idea ad nauseum to friends at dinner parties, but Manguera followed through. He got a truck from taco-truck Goliath Cater Craft, he brought in former RockSugar chef Roy Choi as a partner, and he enlisted friends and family to begin blogging, branding and Twittering on his behalf.
The result: The Kogi Korean BBQ taco truck. (@kogibbq on Twitter) After celebrating a Nov. 20 soft opening, the roving vehicle has emerged as a social-networking juggernaut, drawing 300 to 800 people each time it parks (often several times in an evening) and spawning a burgeoning cyber-hippie movement affectionately referred to as “Kogi kulture.”
What great marketing. I want a Taco from Kogi Korean BBQ! I love the message – never give up. The use of social media is of such value to get the message out. Thanks for sharing. I will look them up on my next L.A. trip.
[...] action. Next up was twitter and facebook and before he knew it the line ups were around the block. Kogi Korean BBQ, a taco truck brought to you by Twitter - Share blog Feb. 12, [...]