Ford is leading the pack when it comes to finding ways to engage their consumer. They have just created a campaign where they are selecting customers to be given a Ford Fiesta car and in return, have them blog about their experiences with the car. It is this kind of creativity, brand building and viral marketing plan that allows the customers to not only engage—but actually become the brand evangelist and brand ambassador for the company. They now have the opportunity to direct the messaging in a way that empowers them.

We all have infuencers in our lives, the MAVENS that we go to when we need information. We segment these “tailor made” influencers in our lives according to category. These MAVENS are the people who tell us about the best products to use, great restuarants and cultural events to try, and they share information about what they’re doing and how they’re doing it to live better lives.

Ford gets it—do you?

Best Nicole

This entry was posted on Wednesday, March 25th, 2009 at 11:56 am and is filed under Brand Evangelism, Online Marketing. Tagged: BEST PRODUCTS, BRAND BUILDING, BRAND EVANGELIST, CULTURAL EVENT, FORD, FORD FIESTA, GREAT RESTAURANTS, INFLUENCERS, MAVEN, NICOLE MCKINNEY. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.