March 12th, 2009
I just love today’s post. I love it because I believe that the economic change we are currently living with allows for 2 choices: see the opportunities and make the kind of changes that allow and plan for success now and in the future, or panic and cut back (or out) everything—including potentially beneficial innovations that could make pivotal changes in how you do business and what your branding or messaging is, while allowing you to change direction in what you’re offering and how it will be delivered. Be bold—take steps to use the technology not just from an implementation point but as a resource to get you to think out of the box. Find ways to use what you have but apply it to what will solve the problems and fill the needs of the clients you have now. This will ultimately position you for future growth and longevity, long past this transition we find ourselves in now.
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Tagged: BRANDING, ECONOMIC CHANGE, MESSAGING, NICOLE MCKINNEY, PIVOTS FOR CHANGE, PRESS, SETH GODIN, TECHNOLOGY, TRAVEL CLIENTS, WEALTHY
Posted by nicolem
March 10th, 2009
My friend Debra Oakland send me this post today, from Remarkablogger. Michael Martine’s mission is to help people become better bloggers. As we all know many people and businesses are trying to learn how to engage in social media tactics - and blogs are now becoming common place! Hence you reading this post on my blog. My passion is to try and share some of the great articles that I receive and read each week. I ask all of you to comment and let me know what posts you think are helpful and interesting to you. What are the top 5 blogs that you read each day or week. I will post your comments, blog favorites and ideas as they come in.
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Tagged: BLOGGER, BLOGS, DEBRA OAKLAND, FUTURE POSTS, LINKS. SUBSCRIBE, MAC, MICHAEL MARINE, NICOLE MCKINNEY, PC, REMARKABLOGGER, SOCIAL MEDIA, WORDPRESS, Youtube
Posted by nicolem
March 8th, 2009
It is no secret by now that I’m a huge fan of Seth Godin. His insights are timely, witty and always thought provoking. I thought this post particularly reflected who we are as a company. I think many times design takes a back seat to marketing planning dollars as there is not a physical ROI that can be seen. No, you cannot write a specific dollar amount on your balance sheet. HOWEVER, that dollar value you’re looking to see on your statement can hinge on the quality of your design. Your identity, your product and services all have a visual component that conjures up thoughts, feelings and ultimately a commitment to purchase or not to purchase your offering.
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Tagged: COLGATE, CREST, DESIGN, GUGGENHEIM IN BILBAO, OXO PEELER, SETH GODIN, SOFTWARE PRODUCTS
Posted by nicolem
March 4th, 2009
One of the things that I have not written about is Facebook. It is now growing bigger than a tall building, faster than a speeding bullet and making in-roads into other social media applications. Most of us now have a Facebook page or know of someone that does. We all know that Facebook became one of the key operatives in the Obama Presidential campaign. It has now gone from a way to connect with friends, to a viable tool for businesses to share information, values and build that all important brand equity that is now becoming a best asset in this new economy.
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Tagged: ARNOLD SCHWARZENEGGER, ASHTON KUTCHER, BARAK OBAMA, BREITBART.COM, DEMI MOORE, DRUDGE REPORT, Facebook, MARK ZUCKERBERG, MYSPACE, NEW YORK TIMES, NICOLAS SARKOZY, OBAMA PRESIDENTAL CAMPAIGN, PALO ALTO CALIFORNIA, SARAH PALIN, TWITTER, U2
Posted by nicolem
March 3rd, 2009
For those of you that are not familiar with the TED talks, TED stands for technology, entertainment and design. It started out in 1984 as a conference bringing together those three types of people from those three worlds. Since then its scope has become even broader with talks from those you know and are familiar and those that are spectacular that you might not recognize. I could stay on this site day in and day out listening to these talks. So much facinating information, so much creativity and so much passion. It is truly addictive. In their archive there are more than 200 talks, each limited to 18 minutes.
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Tagged: DESIGN, ENTERTAINMENT, EVAN WILLIAMS, IDEAS, NICOLE MCKINNEY, TECHNOLOGY, TED TALKS, TWITTER
Posted by nicolem
March 1st, 2009
One of the things I want to continue to do with my blog postings is share with you the wins of admirable companies. Not just those that are run by women but those that are also taking stock of how they can better market to women and, of course, enhance how they market to everyone. One-to-One marketing continues to be important. But one-to-many, where social media now has the power through the many channels that most of us now participate, enables all of us to share ideas, information and pass it on to others.
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Tagged: ALAMEDA CORRIDOR TRANSPORTATION AUTHORITY, CALIFORNIA, FEDERAL DEPOSIT INSURANCE CORP., GOLDMAN SACHS & CO., JAMES PREUSCH, KATHLEEN BROWN, LISA GREER QUATEMAN, LOS ANGELES, MUNICIPLE BOND COUNCEL, ORRICK HERRINGTON & SUTCLIFFE LLP, QUATEMAN LLP, RESOLUTION TRUST CORP., SAN FRANCISCO, SOCIAL MEDIA, THE BOND BUYER, THOMPSON REUTERS, US SUPREME COURT, WARD CONNERLY'S PROPOSITION
Posted by nicolem