Social Networking is Here to Stay
I am have just finished watching Larry King and yes Larry is now on twitter. His guests were Ashton Kutcher and P Diddy and they were talking about the benefits of twitter and why they tweet. As you all know I write about social media daily - it’s benefits, the interesting people leading the way and why YOU must get on board and engage your community, customers, clients, friends etc.
Some interesting things came up during the show that I thought were worth sharing from Larry’s interview. Amidst the stars and celebrities now bringing a broader profile to twitter in particular – these points are reflected for the benefit of everyone.
Everyday people having a say.
Getting rid of the middleman.
The media no longer can dictate who someone is. Everyone now has a chance to show themselves in realtime.
No filter.
A chance to build your own community and use it for whatever you are passionate about. People have choice to follow you or not follow you and can be blocked if you feel they are not somebody who expouses the values of your community.
You can build your brand, product, service – raise awareness for a charity, like the mosquito nets that Oprah, Ashton and others have been purchasing to fight malaria.
Realtime conversation.
A venue for news in real time.
Social networking is an area that everyone must now enage. It is fun, it allows you to control each aspect of your content and build a following of like minded people who all want to share and engage in like minded interests, products, services, passions etc.
The business model now for everyone is collaborative content. As this new economy dictates change and the reduction of resources, the true area for growth is viral. Social networking is now the premier way to have a two-way relationship with your target audience.
Pushing your information is not longer going to garner you the relationships with your audience that it did in the past. @bcadgroup looks forward to engaging you! Are you listening?
Best Nicole
