I have been driving the same car for the last 10 years and for those that will ask what kind it is, the answer is a Honda. This is the second one I have owned. I bought cars late in life due to the many years I lived in NYC and did not need a car. This car has been low maintenance—only a regular oil change needed. You can’t ask for more than that in a larger ticket purchase. Today during a lunch with a colleague, she said to me (who incidentally was driving Toyota) that she would go back to Honda or Toyota. Although they may not be the most exciting vehicles, she knows what she will get: a car that will actually start in the dead of winter and is safe and reliable.  Of course, the “what if game came up“. What if you could choose any type of car now and it would be given to you no questions asked. I’m sure we all have an answer to that!
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David Midgely, INSEAD professor

There is another great article going around the twitter world. I also saw it on a couple of blogs from Marketing Profs. Jason Baer wrote the article and I will give you the link here to read it. http://twitpwr.com/aDf/ What he says is exactly what we advise our clients, both current and potential,  when they tell us they want to implement social media. “It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy. If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.”
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