Social Media May Help YOUR Business in the Downturn!
There are a gazillion articles including my daily weekly posts that talk to the benefit of social media. In the end what you really want to see as you make your assessment is stats. I try not to post too many stats here as I want to encourage the sharing and educational format of learning. And stats (although the “proof is in the pudding“) can sometimes detract from that.
But today I saw some good stats that may help convice just one business that was on the fence—frozen with uncertainty as to how to counter the downturn of this new economy—to choose a side and take action. It is for you that I post these stats today from a research study by Michael Stelzner of Writing White Papers. It gives you a list of the questions marketers are asking (they may just be your questions too). You can find his blog at http://www.writingwhitepapers.com/blog/.
Engagement is the name of the game. It’s cost effective, powerful, and shows your willingness to counter your past marketing efforts and move in a direction that positions you for not for what is happening now, but for what is going to happen in the future!
Please tell Share your success stories as you begin to enter the world of social media!
Best Nicole
Based on a survey of 900 marketers in April of 2009
88% indicated they were employing social media for marketing purposes64% of marketers are using social media for 5 hours or more each week
72% have only been using social media marketing for a few months
39% are using it for 10 hours a week
81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
Over half saw a rise in search engine rankings
Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.
Top Ten Questions Marketers Have
1.What are the best tactics to use?
2. How do I measure the effectiveness of social media?
3. Where do I start?
4. How do I manage the social balance?
5. What are the best sites and tools out there?
6. How do I make the most of my available time?
7. How do I find and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into tangible results?
9. How do I cohesively tie different social media efforts together?
Hi, cool post. I have been pondering this issue,so thanks for posting. I’ll certainly be subscribing to your site. Keep up the good work