Here you go people! Today’s post is a great example of how Social Media can help you build your brand. Josh Bernoff, VP at Forrester Research and Co-author of the book Groundswell, provides a quick case study that shows you that the “proof is in the pudding” when customers are engaged about something they are passionate about. The book, by the way, should be required reading for everyone. If you have not yet read Groundswell, I urge you to go out and get it.

This 3 minute video comes from Ad Age Digital, from which I get a daily feed. It highlights Josh Bernoff explaining how Del Monte used a social media strategy to create a new pet food. For those that aren’t sure where to start or how it works, you will receive a clear quick case study from one of the leading experts regarding this most important interactive marketing strategy.

Pass it on to all your collegues, friends and family. Better yet, what is your next strategy for building your new product?

Best Nicole

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How Del Monte Social Media Strategy Created a New Pet Food

Del Monte’s social media initiative created a new breakfast treat for dogs.

NEW YORK (AdAge.com) — It’s one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week’s Interactive Advertising Bureau’s Social Media Conference, Forrester Research’s Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.

This entry was posted on Tuesday, May 26th, 2009 at 7:26 pm and is filed under Online Marketing. Tagged: AD AGE DIGITAL, BRANDS, case study, DEL MONTE, FORRESTER RESEARCH, GROUNDSWELL, INTERACTIVE ADVERTISING BUREAU, JOSH BERNOFF, New York, NICOLE MCKINNEY, PET FOOD, SOCIAL MEDIA, SOCIAL MEDIA MARKETING. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.