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	<title>Comments on: Ready to Engage With Social Media? Ask a Few Simple Questions.</title>
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	<link>http://bcadgroup.com/2009/06/05/ready-to-enage-with-social-media-ask-a-few-simple-questions/</link>
	<description>Just another WordPress weblog</description>
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		<title>By: Chad Rothschil</title>
		<link>http://bcadgroup.com/2009/06/05/ready-to-enage-with-social-media-ask-a-few-simple-questions/comment-page-1/#comment-3644</link>
		<dc:creator>Chad Rothschil</dc:creator>
		<pubDate>Mon, 08 Jun 2009 14:12:15 +0000</pubDate>
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		<description>I think you need to really evaluate why you are doing this...

1.  Are you doing this just because it is the new rave?   
2.  If you do decide to get in the conversation, do you have a plan?

Many people I speak to do not get Social Media.  They think it is a platform to solicit business, not a platform to &quot;engage&quot; (like you said above) their customers and prospects.

Add value information, create a community and invest in the relationships.

I have several articles to help you through this process.

Chad Rothschild
www.chadrothschild.com</description>
		<content:encoded><![CDATA[<p>I think you need to really evaluate why you are doing this&#8230;</p>
<p>1.  Are you doing this just because it is the new rave?<br />
2.  If you do decide to get in the conversation, do you have a plan?</p>
<p>Many people I speak to do not get Social Media.  They think it is a platform to solicit business, not a platform to &#8220;engage&#8221; (like you said above) their customers and prospects.</p>
<p>Add value information, create a community and invest in the relationships.</p>
<p>I have several articles to help you through this process.</p>
<p>Chad Rothschild<br />
<a href="http://www.chadrothschild.com" rel="nofollow">http://www.chadrothschild.com</a></p>
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		<title>By: Tim Lloyd</title>
		<link>http://bcadgroup.com/2009/06/05/ready-to-enage-with-social-media-ask-a-few-simple-questions/comment-page-1/#comment-3591</link>
		<dc:creator>Tim Lloyd</dc:creator>
		<pubDate>Sun, 07 Jun 2009 11:24:01 +0000</pubDate>
		<guid isPermaLink="false">http://bcadgroup.com/?p=2506#comment-3591</guid>
		<description>Great post, thank you.
I would concur particularly with the second point: any social media presence needs to be proportional to the time a business will have available to keep it up-to-date and of value to customers and other stakeholders.
Dusty, out of date profiles and communities are worse than nothing at all.</description>
		<content:encoded><![CDATA[<p>Great post, thank you.<br />
I would concur particularly with the second point: any social media presence needs to be proportional to the time a business will have available to keep it up-to-date and of value to customers and other stakeholders.<br />
Dusty, out of date profiles and communities are worse than nothing at all.</p>
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