Is the Goal to Make Money or to Create a Group of Happy People?
In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
One of the many daily feeds I receive comes from a segment of Marketing Prof’s called Get to The Point. This daily feed provides small businesses with a 60 second tidbit to help build and drive your business into success. I found an issue in my inbox from June 18th, 2009 titled Pack “Em In”, that provides some tips on finding success through social media. Definitely worth 60 seconds of your time to read!
I can’t stress enough the value that is waiting for all of you who are hesitant to dive in. Connecting and engaging with your customer is only going to enhance your relationship—which in turn will turn into increased sales, repeat sales and additional sales to your customer’s friends. Are you ready to gain the sales you have lost and build upon that to get more sales in this new economy? Let us know. We want to hear from you.
Best Nicole
In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you’ll need more than a message board and good intentions, he says. Here’s some of his advice:
- Communities grow and thrive when you offer members something of value. “[They] do not form around the idea of being monetized,” he says. “Want to make money off your community? Fine, but you can’t monetize something that doesn’t exist.”
- They don’t materialize out of thin air. “One of the biggest myths about online community building is ‘if you build it, they will come,’” says Collier. He suggests reaching out to your target audience and explaining why they’ll benefit from participation.
- They benefit from the enthusiastic support of key participants. Some members will take a natural lead—identify these evangelists and show your appreciation. “Empower them to promote your community to others,” he says. “Showcase their contributions. And above all else, say thank you.”
The Po!nt: Don’t take anything for granted, and have a clear purpose. “[B]efore you start your online community-building effort,” advises Collier, “think about where you are, and where you want to be. Is the goal to make money, or is the goal to create a group of happy people?”
Source: Viral Garden. Click here for the full post.
