As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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So what is the 840 million celebration? That would be the purchase Amazon’s purchase of Zappos.com for 840 million dollars! Bravo and congratulations to Tony Hsieh, CEO of Zappos!!!
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It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
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There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
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–William James,
American psychologist

Hi everyone. I apologize for the lack of posts. I have had a series of technical challenges that has made it difficult for me to post for the last two weeks. I hope to get everything rectified in the next few days and get back on track.
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–Helen Keller,
deaf and blind author, activist

As Michael Jackson’s memorial service is about to take place today, I thought this post about measuring metrics (for what will be invariably your own 15 minutes of fame—coming in the very near future!) was definately appropos!
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In the world of technology, there is no ultimate formula (as of yet) that will provide guarantees. Not to mention the speed at which this arena changes—which means that in order to really understand technology, you need to be involved and engaged to be able to educate others about how to integrate it.
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