Getting it Right When Marketing to and With Mommy Bloggers
There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
Advertising Age Digital has provided a video about the mistakes that marketers are making: that actually aggravate and alienate the very people they need on board. Blogher—the online community that is supported by a network community of female online bloggers—has also done some substantial research about the importance not only of the mommy bloggers, but the “must do” of building an online campaign that targets women. There is no doubt that as the biggest decision makers and and spenders in the world today, to not use the means that they use to communicate, engage and connect, could mean potential dollars flying out of your hands for every minute that you don’t meet them in and on their turf!
Best Nicole
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Some marketers and agencies are inadvertently alienating the female bloggers they want to befriend.
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NEW YORK (AdAge.com) — In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope to partner with. That’s according to Elisa Camahort Page, chief operating officer and co-founder of BlogHer. In this nine-minute video interview before she opens her organization’s fifth national convention in Chicago this week, Ms. Camahort Page went through the most common faux pas committed by marketers and agencies. BlogHer is an online community and content hub that runs an ad-supported network of more than 2,500 female bloggers. It has become the de facto standard bearer for women bloggers nationwide.
