We want to hear your thoughts on how you feel about customer loyalty.

What are you doing to keep your current customers and let your dedication to customer service shine through when you gain new ones?
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I would like to use today’s post to honor Senator Ted Kennedy for his magnificent contribution to the well being of all Americans. His dedication to the essence of human rights, civil rights, health care for all, encouraging others to volunteer and support those less fortunate and so much more – is a legacy and an opportunity for all of us to reflect on our own contribution to making someone else’s life better.
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This is the mega million dollar question. We don’t need to mention the stats. All businesses are now re-analyzing their marketing mixes and plans to find out who really is their target market. I think marketing to women is truly key for all businesses. The problem is (as mentioned in a meeting earlier this week) what happens if we market to women and we find out—through our research and analysis—that our target market is really men or a higher percentage of men? What do we do then?
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This video from Youtube has been circulating around the internet and I received it from my friend and client Elke Wehinger of Botanus! Social media is here and now and YES - this video speaks for itself.

Enjoy!

Best Nicole

Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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We all have a story. I always ask new customers “what is your story and is it being told?” Many times most businesses, brands, products and services begin with their story and then get caught up and forget how it impacts the value—they forget who the brand is targeting and lay that story to rest. In the “new world economy”, as I like to call it, your story is integral. It’s what draws potential evangelists and creates a connection that gives you permission to share with them. And in turn, they’ll share your story with others.
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I sign up for many ezines, blogs, rss feeds and newsletters. After a time, you find that some of them no longer provide you the info you need or want. Maybe you don’t have the time to read the mountains of information you thought you could and sometimes you decide you just want to opt out.
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“I expect to pass through this world but once. Any good therefore that I can do, or any kindness that I can show to any fellow creature, let me do it now. Let me not defer or neglect it, for I shall not pass this way again.”

Thank you to Joe Sestito for sending me this quote. Enjoy Nicole

I came across this small article today in Canada’s National Post newspaper and thought it would be fun to post. I spend much of the time on this blog sharing all the great information I read everyday about our favorite topic—new media. So to change it up, I thought I would do something different.
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It has been a while since I have used one of Seth Godin’s posts. Everything he writes is of value and I urge all of you to sign up for his blog. I have suggested, on many occasions, that having a strategic plan before you implement any kind of social media is vital. Many people have a problem with this as they can’t find the extra budget for this part of a project and time for this extra process. The decision makers for many businesses sometimes feel that they need to just dive in—the plan from their perspective was discussed in meetings. All the papers from the Economist to the Wall Street Journal talk about the success of social media so they dive in without a strategic plan.
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