A few posts back, I wrote about the importance of online ratings and reviews and directly related it the experience I had over this past summer in selecting my new computer.
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The advantage of using online video is huge! Canada leads in online video reach compared to other countries. In January 09 the total videos viewed per viewer in Canada was 147.1. Total time spent on video went from 8:00 minutes to 12:00 minutes in Jan 09 and went slightly down as of Feb. 09 to 11.00 minutes. Those are some big numbers—streaming video +60% in the year according to Comscore media stats. Behind Canada in leading video viewership were the United Kingdom, Germany, France and the United States.
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We all know that women make 85% of the purchases out there, BUT did you know that 25% of everything she buys will be environmentally friendly?
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In this new economy, online retailers have been able to hold their own and are out performing other business sectors. And now that women are seen as a clear target for marketing, understanding their economic power and the fact that they are key shoppers in the web world has opened up opportunities for bricks and mortor businesses to get on board. I wrote a few posts back that Zara, the successful fashion retailer, is now adding an online ecommerce piece to their business and so has Lulu Lemon Athletics.
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Many of you may have already seen or have heard about Ann Minch of Red Bluff, California. If not, listen in…or should I say read in! Ann is leading the Debtors Revolt. I learned about it through the Huffington Post.
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I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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I have been watching Whole Foods for a while now and have used their example in the world of social media to many clients. As a fan of the Whole Foods grocery store (even when those delicate personal conversations have touched a nerve), it is a  place where you can get organic foods—both prepared and fresh—with a sense of community attached in the shopping experience. And as a business model, Whole Foods lends itself to social media quite beautifully.
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As many of you know, this past summer I was confronted with several technological challenges—including the end of the PC that I had come to rely on for everything. After some consideration, I chose to have my technical architect construct a PC from individual component parts—rather than purchase a branded product such as Dell or Hp—with the hopes that if some of the parts died, I could replace them or upgrade them as my needs and business changed. I also decided it was now time to add a lap top to my business tools so that I could be more mobile. I do own and use a Black Berry—which I now cannot live without—but it’s still limited when it comes to handling documents and other things I use for business on a daily basis.
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This post certainly proves that Twitter can span all age groups. Social media is for everyone! You just have to love this story about Ivy Bean – who just turned 104yrs old and is using twitter. I’m following her and I hope you all will too!
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As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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