Attention Businesses – The Power of Your Customer Comes Via Youtube, Twitter and Facebook!
Many of you may have already seen or have heard about Ann Minch of Red Bluff, California. If not, listen in…or should I say read in! Ann is leading the Debtors Revolt. I learned about it through the Huffington Post.
What is the Debtors Revolt? Ann decided that she was not going to pay her credit card bill to Bank of America due to the interest rate hike. Ann posted a video on YouTube, talking about the exorbitant rates that they kept raising on her credit card and decided she was not going to pay her balance. She called the Bank of America, who at first said that they would not lower the fees. The video went viral. Her first video was viewed 240,000 times. Yup you can guess what came next: media requests from NBC and FOX news, a local reporter and so on. The best part is that a VP from Bank of America finally called her to discuss the situation. He then offered her a rate of 16.99% which she refused. She said that the Bank had received no interest rate from the Fed loan it took and she felt that at 12.99% they were making enough money! The VP accepted this rate and said he would send her a letter with the agreed to rate and conversation in writing.
Your customer now has the ability to out you to the world (for good or bad) if you are not engaging and connecting with them. Yes…that means listening to them and addressing their needs and concerns. Ann is not stopping here—she is now creating a debtors revolt website and will continue her crusade to include tax revolt. Lookout!
I am attaching her second video where she shares the response she received from the Bank of America Vice President. This video is part of Huffington Post’s reporter, Arthur Delany’s, article.
Is your company out there? Are you engaging and listening to your customer? If not…they are certainly watching you and ready to tell the world!
Best Nicole
