We all know that women make 85% of the purchases out there, BUT did you know that 25% of everything she buys will be environmentally friendly?

There is a huge opportunity to focus and add green as a part of marketing your products and services. Not only will it give your customers another great reason to support you, but it will be yet another way for your business to contribute to the well being of planet earth! Women will support the businesses that are associated with the causes that they are passionate about.

Media Post’s, Marketing=Green, and its author, Patti Minglan, wrote an article called “The Female Side of Green.” A recent study done by Frank about Women, has posted some numbers that are worth paying attention too.

Here is a list of Patti’s tips below about how you can incorporate your green efforts when you are marketing to her! You can’t lose and we all get to contribute to a cleaner, greener world!

Best Nicole

The Female Side of Green

In addition to making nearly 85% of all consumer purchases (on everything from autos to healthcare), a recent study from Frank About Women found that 25% of all products in a woman’s shopping cart today are environmentally friendly.

If a brand isn’t connecting with women through their green messaging, they are missing a very big opportunity. “Women are looking for brands to make it easier for them to help the environment,” says Wendy Cobrda president and founder of Earthsense.

Earthsense recently partnered with Red Kite Business Advisors on the Eco-Insights survey, which will be the focus of their presentation during Good And Green®-The Green Marketing Conference http://www.goodandgreen.biz later this year. The study found that 80% of adult women believe very strongly that individuals can affect the environment. However, nearly 60% believe that they are personally not doing enough to protect it.

So what can your brand do to give women more opportunity to help the planet?

Offer a Green Alternative (and watch the pricing)

Previous research has shown that nearly 50% of women say they want more green choices – a sentiment reflected in the recent Eco-Insights study as well. The study found that women are 21% more likely to report buying green cleaning supplies over the past year and when they can’t buy green it is usually because the price is too high or their favorite brands don’t have a green version.

Have a Cause

And make sure it’s the right one for you and your brand. Women are paying attention to brands that are committed to environmental causes, but you must be authentic with your outreach and mission. “These girls mean business and are not afraid to boycott (26%) or ‘buycott’ (37%),” says Cobrda. “Women will go out of their way to buy from companies whose policies they support.”

Pay Attention to Ingredients

Women are excellent candidates for green products because they are more likely (at any age) to be more concerned about what their products may contain-especially when it comes to food. Women carefully choose their food products for themselves and their family and are concerned about a brand’s use of pesticides, unhealthy bacteria and hormones as well as the safety of food that is imported or could have possibly been contaminated from the environment.

Don’t Forget the Boomers

The Eco-Insights study found the more mature the woman, the more resources she may have to devote to environmental causes. “Golden Girls (65 and getting better!) are 32% more likely to report donating time and money to further green initiatives,” says Cobrda.

If women are not already part of a brand’s green marketing plan, they soon will be. In a recent blog post for TheDailyGreen.com, Diane MacEachern, author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World and founder of BigGreenPurse.com, stated, “Women are past the point of letting manufacturers tell them what to buy. We can – and should – tell companies what to make-based on the purchases WE make day after day.”

This entry was posted on Thursday, September 24th, 2009 at 5:16 pm and is filed under Marketing to Women. Tagged: BCAD GROUP, BIGGREENPURSE.COM, BOOMERS, BRANDS, EARTHSENSE, ECO-INSIGHTS, ENVIRONMENTALLY FREINDLY, FRANK ABOUT WOMEN, GREEN, MEDIA POST, NICOLE MCKINNEY, PATTI MINGLAN, RED KITE BUSINESS ADVISORS, SHARE, THEDAILYGREEN.COM, WENDY COBRDA, women. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.