It is no secret or surprise to our readers that I am a fan of Josh Bernoff. He made social media for me. Really made it make sense in a context that I could use for our clients in order to provide them with a social way to engage and connect with their consumers—no matter the type of business, size, service, industry or country.
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These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
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There has been a lot of talk about women and the work force this week. Maria Shriver came out with a report called “A Woman’s Nation,” co-sponsored by the Center for American Progress. This report took a look at the condition of American women today. We have spoken often about the implications of the new economic power that women wield, and one of the stats that came out of this study was that women in the US now make up 50% of the workforce.
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I was attending a new client meeting last Thursday. And as it happens, they have a leg up on many of our customers as they are already trying their hand at social media. Bravo to any business that is taking the leap to engage with their customers in new ways.
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As the holiday season is now on its way, most businesses are certainly planning and thinking about how they will provide a memorable and positive shopping experience. With social media providing new ways for your customers to engage with one another and share everything under the sun—including their experiences—it has also become a touch point and, in many cases, a deciding factor for the choices that they make in all aspects of their lives.
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Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He  then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Hi Everyone,

Thank you for your ongoing support and for all the comments and connections that we are making with our readers. Linkedin groups and connections have been really great and we are so happy to hear from everyone regarding our posts. Keep it coming!

We would love to connect with you on Facebook and have added a fan box for BCAD Group on this blog. We want to build a community where we can have an ongoing dialog about the many ideas we write about on this blog and the issues we haven’t yet touched: your thoughts or whatever may be on your mind!

We want to know—Who Do You Think You Are Talking To?

Best Nicole

Tranparent is a word that has been floating around for a while. The dictionary definition: easily seen through, recognized, or detected. The media and the internet have helped to provide a forum where people can now have direct and immediate relationships with information products and services. The benefit of social media is that you can now talk directly to the customer about who you are as a brand, share your values and share your story while targeting (globally) those whose values match yours. In turn, your customers and fans can pass your story on.
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