Case Studies That Show – Anyone Can Create a Successful Social Campaign
It is no secret or surprise to our readers that I am a fan of Josh Bernoff. He made social media for me. Really made it make sense in a context that I could use for our clients in order to provide them with a social way to engage and connect with their consumers—no matter the type of business, size, service, industry or country.
Facts speak wonders for all of us that continue to lag behind with making a change in our marketing mandate—to move forward or to add a social platform to better market our businesses. This article posted today provides you with case studies form a variety of businesses in vastly different industries that are doing it. It comes from Ad Age Digital and yes, Josh Bernoff wrote the article. There is not a business out there that cannot benefit from going social and, to cap it off, there are a multitude of tools and options that you can use as stand alone or combine to create a social campaign that fits with your brand.
Now there are no excuses. What are you waiting for? Get social!
Best Nicole
I just finished recognizing 13 highly effective social applications in the Forrester Groundswell Awards.
What hit me about this year’s winners were that they prove that excellence in social media can come from anywhere.
The consumer and employee winners sell car races, yarn, security software, credit scores, books, and shipping. The B2B winners sell computer products, marketing services, online services, regulatory compliance services, environmental services and enterprise risk services.
The finalists came from a diverse set of industries including travel, education, retail, financial services, auto, media, wine, weight-loss help, insurance and steel manufacturing. Not to mention a product that lets women go the bathroom standing up.
The methods are diverse, too. The winners included online market-research communities, blogs, podcasts, a word-of-mouth campaign and online communities. Finalists used YouTube, widgets, avatars, idea communities, Facebook and online events. And a number of successful entrants created campaigns that spanned multiple social channels.
The geographic diversity wasn’t as great, but one winner was from Australia and one finalist came from Brazil. In the past we’ve gotten some fantastic European entries.
Look, people, the message is this: Do not tell me you cannot do this. People in every country and in every industry, with all sorts of customers and all sorts of management and all sorts of objectives are creating not only innovative but incredibly effective social applications. I’ve worked with six insurance companies in the last two years. I just talked to a bunch of milk-processing executives (”got social?”). I have yet to find a company, an industry or a geography that can’t benefit from connecting its customers with each other through social.
There are no excuses left. Just do it.
