Women and Word of Mouth = Social Media
I got this link from Twitter via @thepowerofsmall author Lynda Thaler and CEO of The Kaplan Thaler Group.
We are working on all sorts of digital projects these days—many of them are contests—with the plan to build a fan base, so they can begin to engage and connect with their clients one-on-one. As we continue to guide and educate our current clients with social media strategies and execution – we are always trying to sell new clients who have yet to really get engaged. As a women owned and run business – I always use the analogy that social media is a natural for women. It is focused on how we communicate. We like to tell stories and share our ideas. If we have a great experience we want the world to know and when we don’t we want the world to to know that too.
I have written regularly on our SHARE Blog, about the stats that provide overwhelming evidence – about the influence that women have as decision makers and buyers of all products and services. The power of their influence is even greater in an online community environment. The breadth and depth of the reach alone – is many, many, many times greater than that of using traditional methods. Today’s post is inspired by a post from a blog called Whymomsrule.com - I say not just moms but women too! Written by Jamie Dunham, this post provides stats that reinforce the importance of women and social media.
Don’t have a campaign that you feel reaches your target “women consumer”? Time to take a good look at social media in order to reach the women – who are eager to recieve from you – information that is important, authentic and personal to them – as they look to fulfill their needs, wants and benefits. The ones that best fit their day to day life.
Best Nicole
A recent post by Socialmediatoday.com did a nice job of bringing together some new studies that reinforce the importance of women in social media. It’s not surprising to see that women are more active on social networks than are men.
The latest research from Royal.pingdom.com shows that across 19 social media sites, there were more female users than men on 16 out of the 19 most popular sites.
Here are some interesting facts:
- Twitter and Facebook have approximately the same male-female ratio: Twitter is 59 percent female and Facebook is 57 percent female.
- The average ratio of all 19 sites was 47 percent male, 53 percent female.
- The most female-dominated sites are Bebo (66 percent female users), MySpace and Classmates.com (64 percent female users).
The three sites with more male users are functional, news related sites – Digg, Reddit and Slashdot.
So why is this female user important? She’s the consumer, the connector and the decision maker for most of the purchase decisions in the family.
But more important to marketers, women are three times more likely to share personal stories with a friend than men. Evidently, women are hard-wired that way – with more actual brain activity for bonding and connecting with others.
When we need a recommendation, we tend to ask our friends for their hairdresser, the dentist they go to, their favorite stores and what book they read last.
The multiple effect of a women’s Twitter or Facebook account has important implications for marketers. The average Facebook user has 130 friends. The more followers you have on Twitter, the most Tweets per day. Twenty-one percent of online women tweet.
But remember, marketers, women want information that is important, authentic and personal to them. Their age, their lifestage and their lifestyle are important indicators of how to address them.
So glad you enjoyed the link and thank you for the blog mention!