For those that follow us on Twitter and Facebook - you know that yesterday I attended The Art of Marketing. It was a great event - but what I really enjoyed was the ability to SHARE with others – some of the many take-aways that I received from each speaker by Tweeting – better yet were the retweets I received from those that loved what I was SHARING. It adds a new dimension to be able to use your mobile device and be connected not just by email but in real-time to the social networks that are part of your day – to – day or I should re phrase that to say my day- to- day life.

I run on Blackberry and I have both Facebook and Twitter on my mobile devise. I tend to use Facebook to upload photos and share a more personal side of what might be happening and fun. I tend to use Twitter as more of a business learning and sharing tool. It is quick and easy and yes I actually find it fun. If I can do it – anyone can trust me! Now if I need to know something I have more than thousands of people I can shout out too – if something interesting happens in the course of the day or night – I don’t have to pick up the phone I can quickly post it. News in real-time and can connect instantly with my followers.

Apparently according to this Mashable.com article, I am not alone.  Author Christina Warren writes about mobile social media and provides stats about social networks and their usage on mobile devises. These  stats clearly indicate that this area has had huge growth and will continue to rise.

I remember that old commercial for Yellow Pages that said “let your fingers do the talking”. These days its “let your mobile devise connect you” so that you can talk in real-time! How easy it can be……. with your mobile device!

Best Nicole

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010.

Some highlights:

– 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.

- Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009. Most of this growth was in the uptick in smartphone usage.

When it comes to specific social networks, Twitter () and Facebook () both had increases in mobile browser usage in the triple digits. Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%.

Mirroring non-mobile usage, MySpace () mobile access was actually down 7% year over year.

It’s important to note that these figures are just from mobile browser statistics — they don’t even take into account the use of mobile applications for Twitter or Facebook.

Both Facebook and Twitter have prospered from having strong mobile strategies. Twitter’s mobile strategy and integration with SMS messages has made it a natural mobile player since its inception; still more and more users are turning to its mobile browser counterpart to send and receive messages.

Facebook has a great presence on mobile platforms, but the fact that so many people are continuing to use it from a mobile browser shows that its strategy of catering to mobile users is working.

Do you use Twitter or Facebook more on your phone or via your regular computer? Let us know!

This entry was posted on Wednesday, March 3rd, 2010 at 10:30 pm and is filed under Other Stuff. Tagged: CHRISTINA WARREN, COMSCORE, Facebook, MASHABLE.COM, METRICS, MOBILE, MOBILE BROWSER, MOBILE DEVICE, MYSPACE, NICOLE MCKINNEY, SHARE, SMARTPHONE, SMS MESSAGES, SOCIAL NETWORKS, TWITTER, WWW.BCADGROUP.COM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.