A Retailer That Gets it – The Power of Mobile Through The Eyes of Best Buy
When is the last time that you left your house or office without your cell phone? Or went throughout the entire day leaving your cell phone behind on purpose? For me, my cell is my personal and business lifeline all wrapped up into one. It houses my contact list—the days of remembering a phone number are long gone. My calendar, my email, texts and the internet are all at my finger tips should I need to search something. My social media feeds are there too so I can Tweet and update Facebook as I move throughout my day. My alarm for the morning resides on the phone as well, and yes—it stays by my bed at night when I am asleep!
As your business navigates through the decision to engage in social media, you should be thinking about the ways that your customers will best engage. What are the tools that they use? Where are they likely to best utilize your information to connect—not only with you—and to take the types of actions you want them to make? With so many people as connected to their cell phones as I am, it is vital for every business to be thinking about how they can best leverage mobile.
This post and video from Retails Big Blog by Ellen Davis, VP and NRF spokesperson, is brilliant. It focuses on one of social media’s most important tools—and substantiates the opening to this post— that for the majority of people, this tool is becoming a conduit to engage your customers in ways that have not yet been leveraged. Best Buy is leading the way by acknowledging through this video that they realize and see this as a tremendous business opportunity.
If mobile is not on your company’s radar, this video is sure to change your mind!
Best Nicole
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person sitting next to them. There was a lot (and, I mean, a LOT) of hesitation, but most people followed directions. Then we were asked to trade phones with another person close by. More hesitation ensued, but most people obliged.
At my table, I ended up holding the BlackBerry of a guy I’d never met and he (gasp!) was cradling my iPhone. It made me cringe. This short exercise was a powerful reminder to me – and, likely, many other attendees – of the personal value we place on our mobile devices.
What does mobile mean to Best Buy? A tremendous business opportunity. Best Buy debuted a video during Benson’s presentation about the value of mobile – not only on Best Buy’s employees, but also on the company. Take four minutes to watch this and you’ll realize, this is a company that gets it.
Great article Nicole. I talk to people all the time about social networking, and what an impact it is having in the way we communicate. Yes, the way we communicate is changing dramatically. Not everyone is on board. Many people do not like change, and may not see the significance of how this affects our future. But change it will. A company like Best Buy can supply not only the products, but can assist in educating people about the products, and their uses. Almost everyone has a cell phone now, even if for emergency purposes only. It was not that long ago, that there were no cell phones. The world of technology is changing, and Best Buy can help us keep up with those changes.
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