It is amazing how quickly the news media has leaped into social media – while may businesses and corporations still lag behind in hesitation . I read most of my newspapers online now – 3 to be exact and tend to go to several of the sites – where I used to subscribe to magazines. I do admit that there is something great about a beautiful print magazine. My favorites continue to be Vogue, home decor magazines and of course food. Some magazines have been extremely successful in integration of offline and online, Bon Appetite is one that has a robust site and Facebook fan club.

I use Twitter as my news updater as you can now get the world happenings in real time. Remember when the plane landed in the Hudson in NYC? People were tweeting while standing on the wing to be rescued. The protests in Iran were another of those major global events – where you could learn in real time via social media- exactly what was going on. Both by the news media as well as those in the midst of the news stories.

One of my most favorite news publications is the Huffington Post started by Arianna Huffington – has been a long standing proponent of social media and they are doing a spectacular job leveraging Facebook connect and Twitter. They created a real time engagement forum for the TED conference series which I thought was brilliant. What sparked this post was an email I just received from the Washington Post - showing how they are now linking to Facebook connect, encouraging readers to SHARE articles and participate in the stories they read – by commenting on things you find interesting or things your friends are following.

It is now such an easy way to connect with like minded people for so many reasons. Friendship, business, information, opinions ideas and ratings and reviews to name a few. Best of all it works! The world becomes much smaller and the human approach that can be created for business is not to be questioned. Your customers are eager to get to know you. Just watch your nightly news which on many stations both in Canada and the US, cable and major network – that end their broadcast with “please find us on Facebook and Twitter and connect create.cultivate comments, stories etc.”

This week alone I met a Facebook friend in real time that helped me sort out my cell phone debacle. It was like we had known each other for years. Another Facebook friend in the same industry as myself have build up an admirable relationship and passion for the power of digital and the expansion of its tools – that we get to use – to support the success of our clients marketing and communications. We are now doing a small project together. Me here in Toronto – he in California.  How can we SHARE all of our resources for a mutually successful relationship? For growth of sales, growth of mind share, growth of ideas, solving problems, events, promotions, product launches – production knowledge and so much more.

Had a great social media week like me? We would love to hear about it. Drop us a line and let us know how the power of the digital world enhanced your life!

Best Nicole

This entry was posted on Friday, May 7th, 2010 at 12:14 am and is filed under Other Stuff. Tagged: ARIANNA HUFFINGTON, BON APPETITE, CALIFORNIA, FACEBOOK FAN, HUFFINGTON POST, MEDIA, New York, NEWS MEDIA, NICOLE MCKINNEY, OFFLINE, ONLINE, SHARE, TED CONFERENCE, TWITTER, VOGUE, WASHINGTON POST, WWW.BCADGROUP.COM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.