As mobile continues to grow and more people are now using smartphones – the opportunity to leverage their multi-function applications for marketing of your brand products and services – has become increasingly important. As our world continues to be more connected with social media the ability to use your phone – as your roaming computer – has made information available to you  instantly. I am sure you have seen or heard about QR codes. The black and white matrix embedded in a box shape. By using your camera to take a picture of the matrix – it allows you access to websites, images and text. Read the rest of this entry »

PR has been a priority for most major corporations whether they retain a team inside or hire an agency outside of the business. “According to the Chartered Institute of Public Relations (CIPR), public relations is about reputation – the result of what you do, what you say and what others say about you. …” In some cases PR specialists were some of the first to embrace social media, in other cases PR specialists have stuck to their more traditional means of fostering relationships with key media in respective areas of print, radio, television and used the news wires to distribute their press releases with follow-up to their ongoing contacts to whom they have formed relationships. Read the rest of this entry »

Hi Everyone it has been almost 3 weeks since my last post. For all those who have an RSS feed with SHARE blog I sincerely apologize for the lack of posting. Over a 3 year period I have been able to be dedicated and consistent – regarding our posts week in and week out. A month ago, what is happening to many of us all – happened to me. My father who at 90 has been healthy, mobile and busy with some general illness issues – that anyone with almost a century behind them would accumulate – has become seriously ill. We have had repeated visits to emergency as well as admittance and then releases and then started the process all over again. With him being an hour away – I am finding out what it is like to be a commuter and to be of as much support as I can – as one of the primary care givers for my father.

We believe that or I should say I believed – I was prepared for when this day would come, but when it arrived I was not even close to being ready. I think for all of us, know matter what age our parents are – we are never prepared for them to have to go through the challenges that can come as you age. In our case my father is a fighter and determined to surpass all of these serious issues as soon as possible. It is our job to help support him and negotiate the challenges and find outside support to help us do that as best we can.

In these times what I have learned is that family comes first and then everything must come after that. None of us are super human – especially women who want to take on the world! That by the way would be me!! The result is that the blog has fell behind and so I felt it important to SHARE where I was and hopefully touch someone else who is going through the same experiences as I am! Life is an evolution and we are all on a journey – sometimes SHARING what we are going through helps us as much as it does others!

Looking forward to getting back to the world of social media next week!

Best Nicole