QR Codes Some Unique Uses To Get You Started
As mobile continues to grow and more people are now using smartphones – the opportunity to leverage their multi-function applications for marketing of your brand products and services – has become increasingly important. As our world continues to be more connected with social media the ability to use your phone – as your roaming computer – has made information available to you instantly. I am sure you have seen or heard about QR codes. The black and white matrix embedded in a box shape. By using your camera to take a picture of the matrix – it allows you access to websites, images and text.
Wikipedia defines the QR code history as - “Common in Japan, where it was created by ToyotaDenso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the initialism of Quick Response, as the creator intended the code to allow its contents to be decoded at high speed”
Why is this technology significant? The idea of linking spaces to information combine simple creation with easy As a result, QR codes might kick-innovation around information connected in museums, for example, QR codes beside art displays, directing patrons artwork and the artist. QR codes posted visitors the history of the building itself stands, and they might give the architect’s events happening in the city when botanical gardens, codes could direct medicinal uses or food value of botanical or offer data about the climate or soil certain plants to thrive. Because QR they might even be printed as stickers campus signs for a class activity.
What are the downsides? Not everyone is aware of QR codes . As a result, not everyone who sees one will know how to pull out a cell phone and and take a picture of the matrix. Furthermore not everyone owns a camera phone, and because many cell phones do not include a QR reader, the software must be downloaded and tested. Moreover, a QR code might direct users to a website that does not display properly on a cell phone.
Mashable.com posted an article over a year ago by Dana Oshiro that provides some unique ways to use QR codes for your business. One year later there is another article posted today by Zachary Sniderman on how to create and deploy QR codes.
Definitely something to take into consideration as mobile continues to become a viable and needed tool in the marcomm tool chest.
Best Nicole
Anyone with a smartphone can scan and read QR codes with the click of a camera, and anyone with access to a computer can generate QR codes themselves. BayBrain’s Snappr.net offers a QR bar code generator and links to a comprehensive list of software for code reading. By scanning the codes, you can access images, websites and text. By creating the codes, you can produce your own messages.
Usually synonymous with mass production, the quick response (QR) bar code was originally created by Japanese company Denso-Wave to keep inventory. However, because QR codes allow for more data than the standard 10-digit bar code, and because scanning requires less effort than typing a URL, the QR has taken a turn for the personal. The genius behind QR codes is that even a hairless chimp can play with them. Below are five of my favorite uses:
Got any cool uses for QR codes? Share in the comments below.
1. SWAG and Self Branding
Users can embed code with text or links to their favorite images, music and sites. Upon creating a QR code, Snappr then offers you a chance to transfer the bar codes to hats, mugs and even baby gear. Because the point of the code is to provide additional info to passersby, there are a ton of potential uses for it. You can proactively provide speed dates with background info, fundraise on-site during charity events, or simply advertise.
I’d avoid any permanent tattoos, but these temporary ones could be cool promo pieces.
2. Geo-Based Reviews and Tours
A pilot program between CitySearch and Antenna Audio began in Spring 2008. Reviews and audio snippets were embedded into codes on San Francisco historical landmarks and restaurants. Foodies and tourists enjoyed self-guided tours of the Bay.
In a year, despite the fact that the same codes will remain posted on the same landmarks and restaurants, tours may evolve into something drastically different. If a QR code is linked to a public review site, a wiki, or a forum, anyone can lend a hand in chronicling a site’s history. Obviously this has its pros and cons.
3. Green Ticketing
This summer Eventbrite, tested a QR code program for concert and party registration. Meant to increase efficiency and reduce waste, this type of registration will likely become more popular as camera and scanner technology improves. In the future, codes could be used to signify race checkpoints with sports fans tracking their favorite cyclists and motorists in real time from their phones.
4. Geek Chiq Fashion
Lendorff.Kaywa produced only 500 high-end limited edition Space Invaders QR code scarves . Meanwhile, QRCode Commando Nerd p8tch offers a slightly more affordable “p8tch” to sew to bags and clothing. The patches are less likely to be used for branding than the Snappr merch as they link to a URL on the Swiss domain p8t.ch and users must then redirect. That being said, you’ve always got the opportunity to elegantly Rickroll your unsuspecting public.
5. Secrets & Acts of Defiance
In 2007, the Pet Shop Boys released a single criticizing the British national identity card concept. The single came complete with a QR code linked to the critique. Fine, you don’t like the Pet Shop Boys. Still, it’s interesting to see that the codes can be used to subvert regimes.
Environmentalists can sticker products and link to corporate crimes, artists can satirize the man by postering government buildings, and Kevin Bacon can finally organize a footloose dance-off free of oppressive townies. The potential for activism and buffoonery is limitless. You are the master of your QR Code Destiny!
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