I think for many now jumping on the social media bandwagon, one area of measurement is based on the number of fans that one has. In some cases, it’s great to have hundreds of thousands of fans—IF you can lead them to click throughs on your site or directly track them to retweets of products and services or sharing via Facebook (from all of your friends to their friends and so on…). But many are, as in life, “fair-weather friends”: they come, look around, sign up…but don’t really engage or connect. Especially when you don’t have a strategy that is going to ensure that you connect with them for a direct call to action. Yes. You want a call to action. One that includes a mutual passion for the give and take that is going to be SHARED by your business and the friends/customers you are going to friend and follow.
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I love TED. I have featured many talks on our blog and I will continue to do so, because I believe in the SHARING of information and knowledge in the world of music, arts & culture, education, science, philosophy and so much more. All topics that help weave the fabric that is life.
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In all relationships there is give and take.  In the world of social media, many companies are now eager to leap into the world of social media networking—in particular Facebook and Twitter—to build their communities. There are many vehicles to do this and many businesses are giving away free coupons, for products and services, as a reward to those that join their fan page or tweet about their products and services. Others are making donations for charities that they support (e.g. we will donate $1.00 for each Facebook fan that signs up).
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Happy New Year 2010! We here at SHARE would like to wish all of you an abundant and prosperous year. And I’d also like to thank all of you who have  voted for us (via Fuel Lines) to help us become social media ad agency for the month of December 2009. Voting continues until tomorrow so keep those votes coming!
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I remember one of the highlights of being a kid was when my parents allowed us to walk to the Quick Shop. That was the name of the closest corner store—where we would buy candy, chips and soda. The Quick Shop owners knew us and it was always such a thrill when we were able to go there unaccompanied by our parents! There were other corner stores close by, but we always went there. All the kids in the neighbourhood did.
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These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
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As the holiday season is now on its way, most businesses are certainly planning and thinking about how they will provide a memorable and positive shopping experience. With social media providing new ways for your customers to engage with one another and share everything under the sun—including their experiences—it has also become a touch point and, in many cases, a deciding factor for the choices that they make in all aspects of their lives.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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Many of you may have already seen or have heard about Ann Minch of Red Bluff, California. If not, listen in…or should I say read in! Ann is leading the Debtors Revolt. I learned about it through the Huffington Post.
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We want to hear your thoughts on how you feel about customer loyalty.

What are you doing to keep your current customers and let your dedication to customer service shine through when you gain new ones?
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