I got this link from Twitter via @thepowerofsmall author Lynda Thaler and CEO of  The Kaplan Thaler Group.

We are working on all sorts of digital projects these days—many of them are contests—with the plan to build a fan base, so they can begin to engage and connect with their clients one-on-one. As we continue to guide and educate our current clients with social media strategies and execution – we are always trying to sell new clients who have yet to really get engaged. As a women owned and run business – I always use the analogy that social media is a natural for women. It is focused on how we communicate. We like to tell stories and share our ideas. If we have a great experience we want the world to know and when we don’t we want the world to to know that too.
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As Social Media Week Toronto comes to an end, I want to again say how great it was for me to be able to attend some of the events that took place.  SMW takes place is several cities such as NYC, San Paulo, San Fransisco, Toronto, London and Berlin. The aim of each event is to advance the usage of social media in the corporate, public and non-profit sectors. For those who are unfamiliar, or did not attend this past week, I urge you to add it to your calendars in the future. For more info, check out socialmediaweek.org.
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There has been a lot of talk about women and the work force this week. Maria Shriver came out with a report called “A Woman’s Nation,” co-sponsored by the Center for American Progress. This report took a look at the condition of American women today. We have spoken often about the implications of the new economic power that women wield, and one of the stats that came out of this study was that women in the US now make up 50% of the workforce.
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We all know that women make 85% of the purchases out there, BUT did you know that 25% of everything she buys will be environmentally friendly?
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This is the mega million dollar question. We don’t need to mention the stats. All businesses are now re-analyzing their marketing mixes and plans to find out who really is their target market. I think marketing to women is truly key for all businesses. The problem is (as mentioned in a meeting earlier this week) what happens if we market to women and we find out—through our research and analysis—that our target market is really men or a higher percentage of men? What do we do then?
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I have written and posted many articles about mommy bloggers and engaging moms online – so I will keep my commentary short today. I did get this article in my inbox today from Media Post and I thought that these five clear, concise points to engage mom’s online were excellent and worth sharing. They focus on getting and keeping moms on your website which is where they are spending much of their free time these days. Share with them in a way that is respectful and intelligent and you can count on them Share their dollars with you!
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As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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In the world of technology, there is no ultimate formula (as of yet) that will provide guarantees. Not to mention the speed at which this arena changes—which means that in order to really understand technology, you need to be involved and engaged to be able to educate others about how to integrate it.
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In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
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