When is the last time that you left your house or office without your cell phone? Or went throughout the entire day – leaving your cell phone behind on purpose? For me -my cell is my personal and business lifeline all wrapped up into one. It houses my contact list – the days of remembering a phone number are long gone, my calendar, my email, texts and the internet are all at my finger tips – should I need to search something. My social media feeds are there too so I can Tweet and update Facbook as I move throughout my day. My alarm for the morning resides on the phone as well and yes it stays by my bed at night when I am asleep!
As your business navigates through the decision to engage in social media – you should be thinking about the ways that your customers will best engage. What are the tools that they use, where are they likely to best utilize your information to connect – not only with you – but to take the types of actions you want them to make. With so many people as connected to their cell phones as I am – it is vital for every business to be thinking about how they can best leverage mobile.
This post and video from Retails Big Blog by Ellen Davis VP and NRF spokesperson is brilliant. It focuses on one of social media’s most important tools – and substantiating the opening to this post – that this tool is becoming- not just for me – but for everyone a conduit to engage your customers – in ways that have not yet been leveraged.Best Buy – is leading the way by – acknowledging through this video that they realize and see this as a tremendous business opportunity.
If mobile is not on your company’s radar – this video is sure to change your mind!
Best Nicole
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person sitting next to them. There was a lot (and, I mean, a LOT) of hesitation, but most people followed directions. Then we were asked to trade phones with another person close by. More hesitation ensued, but most people obliged.
At my table, I ended up holding the BlackBerry of a guy I’d never met and he (gasp!) was cradling my iPhone. It made me cringe. This short exercise was a powerful reminder to me – and, likely, many other attendees – of the personal value we place on our mobile devices.
What does mobile mean to Best Buy? A tremendous business opportunity. Best Buy debuted a video during Benson’s presentation about the value of mobile – not only on Best Buy’s employees, but also on the company. Take four minutes to watch this and you’ll realize, this is a company that gets it.
For those that follow us on Twitter and Facebook - you know that yesterday I attended The Art of Marketing. It was a great event - but what I really enjoyed was the ability to SHARE with others – some of the many take-aways that I received from each speaker by Tweeting – better yet were the retweets I received from those that loved what I was SHARING. It adds a new dimension to be able to use your mobile device and be connected not just by email but in real-time to the social networks that are part of your day – to – day or I should re phrase that to say my day- to- day life. Read the rest of this entry »
Here is the release of “We Are The World“—25 years later. An amazing update from the last one and just as inspiring. I hope everyone will continue to remember Haiti, and also not forget New Orleans and the people who are still suffering from the effects of Katrina years later. There are others—that are living in our own neighbourhoods and communities—that need our support. A good friend said to me today, “feed one fish and find ways to help support that fish to feed a whole school of fish!” If each of us starts with one act of kindness a day, we will be able to make a step forward towards “we are the world”!
When evil men plot, good men must plan. When evil men shout ugly words of hatred, good men must commit themselves to the glories of love. The Rev. Martin Luther King Jr.
Wishing everyone a wonderful Martin Luther King Day.
One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“? Read the rest of this entry »
I would like to use today’s post to honor Senator Ted Kennedy for his magnificent contribution to the well being of all Americans. His dedication to the essence of human rights, civil rights, health care for all, encouraging others to volunteer and support those less fortunate and so much more – is a legacy and an opportunity for all of us to reflect on our own contribution to making someone else’s life better. Read the rest of this entry »
“I expect to pass through this world but once. Any good therefore that I can do, or any kindness that I can show to any fellow creature, let me do it now. Let me not defer or neglect it, for I shall not pass this way again.”
Thank you to Joe Sestito for sending me this quote. Enjoy Nicole
I came across this small article today in Canada’s National Post newspaper and thought it would be fun to post. I spend much of the time on this blog sharing all the great information I read everyday about our favorite topic—new media. So to change it up, I thought I would do something different. Read the rest of this entry »
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