http://bcadgroup.com Just another WordPress weblog Tue, 09 Mar 2010 05:28:42 +0000 http://backend.userland.com/rss092 en When is the last time that you left your house or office without your cell phone? Or went throughout the entire day - leaving your cell phone behind on purpose? For me -my cell is my personal and business lifeline all wrapped up into one. It houses my contact list ... http://bcadgroup.com/2010/03/09/a-retailer-that-gets-it-the-power-of-mobile-through-the-eyes-of-best-buy/ For those that follow us on Twitter and Facebook - you know that yesterday I attended The Art of Marketing. It was a great event - but what I really enjoyed was the ability to SHARE with others - some of the many take-aways that I received from each speaker ... http://bcadgroup.com/2010/03/03/mobile-social-networking-what-networks-have-you-downloaded/ I got this link from Twitter via @thepowerofsmall author Lynda Thaler and CEO of  The Kaplan Thaler Group. We are working on all sorts of digital projects these days—many of them are contests—with the plan to build a fan base, so they can begin to engage and connect with their clients ... http://bcadgroup.com/2010/03/01/women-and-word-of-mouth-social-media/ In light of the Olympics taking place in Canada, I thought today's post was definitely apropos! Virtual meet-ups and friendships are one of the great benefits of social media. Communities are being created in the online world and relationships are being extended into the real world. I know for myself—and ... http://bcadgroup.com/2010/02/25/virtual-meet-ups-provide-support-and-inspiration-in-the-real-world/ The best way to show our readers that a serious, planned approach to social media as a key marketing channel can lead to success (when integrated with offline channels), is to provide case studies or corporate examples of triumph and prosperity. Today's post is going to do just that. In 2008, ... http://bcadgroup.com/2010/02/23/melding-social-media-with-offline-marketing-channels-to-move-your-business-forward/ I think for many now jumping on the social media bandwagon, one area of measurement is based on the number of fans that one has. In some cases, it's great to have hundreds of thousands of fans—IF you can lead them to click throughs on your site or directly track ... http://bcadgroup.com/2010/02/18/virtual-domination-does-not-equal-millions-of-fans/ http://bcadgroup.com/2010/02/17/who-are-you-talking-to/ When we created SHARE, it was founded on a basic idea: that as successful, bright, creative women who are key influencers and decision makers for point of purchase (across so many categories and channels), we could really make a difference with our knowledge, based on who we are and the ... http://bcadgroup.com/2010/02/15/why-social-media-means-big-opportunities-for-companies-looking-to-reach-women/ Here is the release of  "We Are The World"—25 years later. An amazing update from the last one and just as inspiring. I hope everyone will continue to remember Haiti, and also not forget New Orleans and the people who are still suffering from the effects of Katrina years later. ... http://bcadgroup.com/2010/02/14/newly-released-we-are-the-world-25-years-later/ I love TED. I have featured many talks on our blog and I will continue to do so, because I believe in the SHARING of information and knowledge in the world of music, arts & culture, education, science, philosophy and so much more. All topics that help weave the fabric ... http://bcadgroup.com/2010/02/12/ted-prize-a-wish-to-change-the-world/