http://bcadgroup.com Just another WordPress weblog Tue, 16 Mar 2010 19:46:22 +0000 http://backend.userland.com/rss092 en There are many retailers that are still not online. Many claim they are not ready. Some are dabbling—but even the dabblers are unsure of how to truly leverage the success that can be attained. A few weeks ago I attended a launch at a major retailer. They have done a ... http://bcadgroup.com/2010/03/16/online-spending-continues-to-rise-a-graphic-worth-a-million-words/ We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other. (from Seth Godin's Super Ideavirus Vook) http://bcadgroup.com/2010/03/15/share-your-brand-evangelism/ http://bcadgroup.com/2010/03/15/who-are-you-talking-to/ The word catalyst is a great definition for social media these days. The dictionary defines catalyst as "something that causes activity between two or more persons or forces without itself being affected." For the majority of us, there is enough evidence to support the value of social media as a ... http://bcadgroup.com/2010/03/12/how-to-access-the-benefits-of-social-media-and-where-to-start/ When is the last time that you left your house or office without your cell phone? Or went throughout the entire day leaving your cell phone behind on purpose? For me, my cell is my personal and business lifeline all wrapped up into one. It houses my contact list—the days ... http://bcadgroup.com/2010/03/09/a-retailer-that-gets-it-the-power-of-mobile-through-the-eyes-of-best-buy/ For those that follow us on Twitter and Facebook - you know that yesterday I attended The Art of Marketing. It was a great event - but what I really enjoyed was the ability to SHARE with others - some of the many take-aways that I received from each speaker ... http://bcadgroup.com/2010/03/03/mobile-social-networking-what-networks-have-you-downloaded/ I got this link from Twitter via @thepowerofsmall author Lynda Thaler and CEO of  The Kaplan Thaler Group. We are working on all sorts of digital projects these days—many of them are contests—with the plan to build a fan base, so they can begin to engage and connect with their clients ... http://bcadgroup.com/2010/03/01/women-and-word-of-mouth-social-media/ In light of the Olympics taking place in Canada, I thought today's post was definitely apropos! Virtual meet-ups and friendships are one of the great benefits of social media. Communities are being created in the online world and relationships are being extended into the real world. I know for myself—and ... http://bcadgroup.com/2010/02/25/virtual-meet-ups-provide-support-and-inspiration-in-the-real-world/ The best way to show our readers that a serious, planned approach to social media as a key marketing channel can lead to success (when integrated with offline channels), is to provide case studies or corporate examples of triumph and prosperity. Today's post is going to do just that. In 2008, ... http://bcadgroup.com/2010/02/23/melding-social-media-with-offline-marketing-channels-to-move-your-business-forward/ I think for many now jumping on the social media bandwagon, one area of measurement is based on the number of fans that one has. In some cases, it's great to have hundreds of thousands of fans—IF you can lead them to click throughs on your site or directly track ... http://bcadgroup.com/2010/02/18/virtual-domination-does-not-equal-millions-of-fans/