Gap Launches its New Demin Line Through Social Media—Not TV
August 19th, 2009Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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Tagged: 1969 DENIM JEAN, BORN TO FIT, BORN TO STRATEGIZE, CAMPAIGN, DENIM, DESIGNER, FACEBOOK. PATRICK ROBERSTON, FORTUNE, GAP, GAP.COM, IDOLATOR, MARKA HANSEN, MASHABLE, ROI, SHARON STONE, STYLEMIXER, THRILLIST, TV COMMERCIALS, VIDEOS
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