Are You Using Facebook or Twitter to Tout Your Favorite Brands?
November 9th, 2009One of the big questions out there for many marketers is—what kind of advertising and marketing could be and should be leveraged from social media sites? How are our customers using these sites and how does it relate to our brand? I have spoken before about the maven circle we all have in our lives. I do believe that social media really allows brands the opportunity to reach those mavens and use them to tout their experiences to their perspective circles. We all have those “go to” people that we seek out for specific things in our lives. Now that circle is beginning to expand with blogs, twitter and Facebook all providing opportunities for people to talk about the products and services they like—or dislike.
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Tagged: AD:TECH CONFERENCE, ADWEEK, BCAD GROUP, BLOGS, BRAND, CONSUMERS, DEALS, ENGAGE, Facebook, FREEBIES, MAVEN, NICOLE MCKINNEY, ONLINE RETAILER, PERFORMICS, PRINTABLE COUPONS, PROMOTIONS, ROI RESEARCH, SALES, SHARE, SOCIAL MEDIA, SOCIAL NETWORKING SITE, TWEET DECK, TWITTER
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