Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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This is such a clever video posted on Youtube. I found it via a few different tweet feeds on Twitter. It really shows the divergence between the advertiser and the consumer. I think that everyone in the advertising and marketing business both b2b and b2c are finally getting the idea that it’s now time to listen. Interactive technology gives everyone that power. Most importantly, it is the consumer that hold the postion of CEO.

We all need to change our thoughts regarding the roles of marketing and advertising structure from days gone by and listen to what the people have to say! I know it will be worth it!

Best Nicole

One of the big questions I get at the end of many of the meetings I attend….is what is next—beyond social media in the next 12 to 24 months? I always answer mobile. The convienience of being able to access information on your phone that’s tailored to your needs—at any time, any place, whenever you want—really speaks to many.
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You know, even when I was a young girl I felt different. I wasn’t into the same things as a lot of the other little girls—skipping about in their little dresses and pigtails. I was a loner. I enjoyed reading and writing my own little stories; I could spend hours drawing and not even care whether I saw another human face (other than the one I’d just sketched). I always thought I was a bit of an odd-ball—not that there’s anything wrong with that! So from my somewhat unique vantage point, it’s interesting to me to see how this whole ‘Motrin’ debacle has been playing out.
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