Most of my posts of late have focused on social media and consumer engagement. Our agency focuses on 2 areas – social media and knock the wind out of you creative design. Today I am going to focus on the importance of design and the immediate connection and engagement that can be realized by great design.

For most bricks and mortar businesses – the way visitors  discover new products – comes from great design and packaging. Consumers are smart have so much messaging speeding by in so many formats – that anything that pops out at them as new – is certainly vital way to create awareness. Too add to that important factor is the footprint that products now take up – in the store and in your home. Read the rest of this entry »

Well we are now in full swing with social media and the world has caught up with us! Hurray. Social media is now a prominent tool for many retailers. Most who are using these tools are jumping in with Facebook and Twitter—to get a leg up this holiday season. The new economy is definitely dictating that businesses adapt a new channel to market products and services.
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The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
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When it comes to my understanding of “Social Media” (or should I be saying, Social Networking Communities) one of the pivotal sources of information for me was a book entitled, Groundswell. The authors, Josh Bernoff and Christine Li, were both at Forrester Research and they really clarified this new digital medium for me while providing a spectacular argument, with many case studies sited for reference, to substantiate its relevance and the importance to engaging NOW.
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