One of the big questions out there for many marketers is—what kind of advertising and marketing could be and should be leveraged from social media sites? How are our customers using these sites and how does it relate to our brand? I have spoken before about the maven circle we all have in our lives. I do believe that social media really allows brands the opportunity to reach those mavens and use them to tout their experiences to their perspective circles. We all have those “go to” people that we seek out for specific things in our lives. Now that circle is beginning to expand with blogs, twitter and Facebook all providing opportunities for people to talk about the products and services they like—or dislike.
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The time has arrived where  brands have jumped on the bandwagon  to engage the consumer. In the case of some of the BIG brands, they are now ready to engage their customers in realtime via video. As per comscore media in January 2009, Canada had an online reach of  88%, United Kingdom had an online reach of 81%, Germany had an online reach of 82%, France had an online reach of 82% and the United States had an online reach of 76%. These are definitely numbers worth paying attention to!!!!!!!
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