November 3rd, 2009
The time has arrived where brands have jumped on the bandwagon to engage the consumer. In the case of some of the BIG brands, they are now ready to engage their customers in realtime via video. As per comscore media in January 2009, Canada had an online reach of 88%, United Kingdom had an online reach of 81%, Germany had an online reach of 82%, France had an online reach of 82% and the United States had an online reach of 76%. These are definitely numbers worth paying attention to!!!!!!!
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5 Comments | 
Online Marketing, Uncategorized | 
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Tagged: ADWEEK, AGENCIES, AKQA, BCAD GROUP, BLOG, BRAIN MORRISSY, BRAND, COSMOPOLITAN, CRISPIN PORTER + BOGUSKY, DIET COKE, E!ONLINE, ED NORTON, EVAN SOLOMON, FACEBOOK TWITTER, HELLO, LIVE CONTENT, MARKETING, NASCAR, NICOLE MCKINNEY, NIKE, OGILVY NORTH AMERICA, REALTIME VIDEO, SATURDAY NIGHT LIVE, SHARE, TONY STEWART, VIDEO COMSCORE MEDIA, WHOPPER
Posted by nicolem
July 6th, 2009
In the world of technology, there is no ultimate formula (as of yet) that will provide guarantees. Not to mention the speed at which this arena changes—which means that in order to really understand technology, you need to be involved and engaged to be able to educate others about how to integrate it.
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1 Comment | Marketing to Women | Permalink
Tagged: AD AGE DAILY, AGENCIES, AMERICAN MARKETING ASSOCIATION, BRANDWEEK, ECONSULTANCY.COM, GROUNDSWELL, M2MOMS.COM, MARKET TO MOMS COALITION, MARKETING TO MOMS, Motrin, NICOLE MCKINNEY, OPRAH, SHARE, SILICON VALLEY MOMS BLOG, TWITTER
Posted by nicolem
June 8th, 2009
Share says on it’s home page that women are unique; we have have many voices and we want you to listen to us. Our goal and mission as a business is to engage everyone. And to make others realize the importance of focusing on, and incorporating into their marketing plans and strategy, ways to connect and engage one of the most important and lucrative target markets in this current economy. Women.
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2 Comments | Marketing to Women | Permalink
Tagged: AD AGE DIGITAL, AGENCIES, CONNECT, ENGAGE, MAINSTREAM MEDIA COMPANIES, MARKETING PLANS, MOMMY BLOGGERS, NICOLE MCKINNEY, NORTH AMERICA, ONLINE NETWORKS, PUBLISHERS, RETAILERS, SHARE, STRATEGY, TARGET MARKET, women
Posted by bcadgroup
April 1st, 2009
There is another great article going around the twitter world. I also saw it on a couple of blogs from Marketing Profs. Jason Baer wrote the article and I will give you the link here to read it. http://twitpwr.com/aDf/ What he says is exactly what we advise our clients, both current and potential, when they tell us they want to implement social media. “It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy. If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.”
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Tagged: AGENCIES, ATLANTIC WEBFITTERS, BRANDS, COEUR IDEAS, Facebook, GENERAL MOTORS CORP, GIFFARD WATKINS, GLOBE AND MAIL, GM, IDRIVELEANDS.COM, JASON BAER, LARRY RUDOLF, LINKEDIN, MARKETING PROFS, NICOLE MCKINNEY, SARAH THOMPSON, SCI NORTH AMERICA, SME'S, SOCIAL MEDIA, TWITTER WORLD, WEB PORTALS
Posted by nicolem
