December 14th, 2009
Well we are now in full swing with social media and the world has caught up with us! Hurray. Social media is now a prominent tool for many retailers. Most who are using these tools are jumping in with Facebook and Twitter—to get a leg up this holiday season. The new economy is definitely dictating that businesses adapt a new channel to market products and services.
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Tagged: ABERCROMBIE & FITCH, ADVERTISING AGE, AMAZON, BCAD GROUP, BEST BUY, BLACK FRIDAY, CREATIVE DESIGN, EBAY, Facebook, HOLIDAY SEASON, JCPENNEY, KOHL'S, KUNUR PATEL, MYSPACE. YOUTUBE, NATALIE ZMUDA, NICOLE MCKINNEY, OLD NAVY, RETAILERS, SHARE, SOCIAL MEDIA, TARGET, TOYS'R'US, TWITTER, WALMART
Posted by nicolem
September 3rd, 2009
As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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Tagged: AMAZON, BCADGROUP.COM, BLACKBERRY, BRAND STRATEGY, CALVIN KLEIN, CHRISTIAN LOUBOUTIN HEELS, CNNMONEY.COM, COLDPLAY, CONSUMERS, DESIGNERS, DHL, FASHIONISTA, FORTUNE MAGAZINE, H&M, IPHONE, ITUNES, JIMMY CHOO, LEHMAN BROTHERS, LONDON, NATALIE MASSENET, NEIMAN MARCUS, NET-A-PORTER.COM, NEW YORK CITY, NORDSTROM, PARIS, SHARE, SHOP.BOP.COM, TAMARA MELLON, TATLER, THE DAVINCI CODE, THREAD SOCIAL, UPS, VICTORIA AND ALBERT MUSEUM, WEB, WEBSITE, WOMANS WEAR DAILY, ZAPPOS
Posted by nicolem
July 27th, 2009
So what is the 840 million celebration? That would be the purchase Amazon’s purchase of Zappos.com for 840 million dollars! Bravo and congratulations to Tony Hsieh, CEO of Zappos!!!
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Tagged: 840 MILLION, advertising, AMAZON, COLLECTIVE-E, CUSTOMER SERVICE, ENTREPRENEURS, MARKETING, NICOLE MCKINNEY, OFFLINE, ONLINE, SHOES, SOCIAL MEDIA, SUNGLASSES, TONY HSIESH, TWEETS, TWITTER, WORD OF MOUTH, WOWING CUSTOMERS, ZAPPOS.COM
Posted by nicolem
February 4th, 2009
I am the girl who is always looking to be challenged and grow. How does one do that in a way that stretches you? That lets you test the waters in a way that allows for innovation? For me, that means taking risks—putting myself out there in a way that still affords me a lifeline as I discover which risks are worth taking and which ones lead to dead ends. I especially love the ones go no where—as they allow me to see that by taking another approach I can help our business continue to be creative, innovative and unique in our offering at a time when everyone is looking to find a niche that keeps them in the game.
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Tagged: AMAZON, AMAZON STORES, BILL GEORGE, CHRIS ROCK, CLOUD COMPUTING, HARVARDBUSINESS.ORG, INNOVATION, JEFF BEZOS, KINDLE, NICOLE, PETER SIMS, TRUE NORTH
Posted by bcadgroup
December 11th, 2008
As the holidays are fast approaching, I would be remiss if I didn’t find a holiday theme that ties in with technology. There are a gazillion articles out there that talk about retail and the various online offers, coupons, price reductions, free shipping, “tell a friend and receive” programs and the list goes on.
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Tagged: Add new tag, AMAZON, BOXEDUP, CHRISTMAS, CYBER MONDAY, FRIENDSHOPPER, FROOGLE, GIFTAG, HOLIDAYS, IPHONE, KABOODLE, NEW YORK TIMES, NICOLE MCKINNEY, NINTENDO WII, READ WRITE WEB, RICHARD MACMANUS, SEARS, TECHNOLOGY, THISNEXT, WALMART, WISHLI.ST, WISHPOT, WISTS
Posted by bcadgroup
