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    Meetups from Social Media to the Real World

    June 28th, 2010

    Networking is the epicenter for new contacts, sales leads, friendships and new clients. Social media has been a magnificent platform for networking and sites such as Linkedin – have created a community – that has been a well respected platform for businesses and professionals. Twitter has now also become a great place to connect for all genres of interest both business and personal and lets not forget Facebook! Read the rest of this entry »

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    Posted by nicolem

    Are You Studying Your Customers Offline to Engage and Connect With Them Online?

    November 19th, 2009

    When I began my education into the world of social media a few years ago, my beacon of expertise and guidence was the book I have spoken of often, “Groundswell”. In the book, Josh Bernoff and Christine Li talk about understanding social computing behaviours in order to be able to engage your target market and connect in a way that is in line with the goals that you plan to reach by implementing a digital strategy.
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    Posted by nicolem