I read a great article today that I am going to SHARE with you at the end of this post. It talks about brand promise vs brand experience. Social media as we all know – has now broadened the net for reach and allows not just a brand, but anyone to SHARE anything their hearts desire and have it spread like wildfire by leveraging social media tools. Many businesses are finally waking up to the power of these tools and better yet -  it is the customer that is now driving much of the power – by being able to clearly articulate and SHARE with those that will listen, to their wants, needs and benefits of doing business with them. In return the business in question must be able to not only listen – but stand tall on what their brand promise, product, service and value is and stay true to their word. Read the rest of this entry »

After all this time it is now common knowledge that I began my career in the fashion business. One of the great things about fashion is the SHARING – of trends, styles, colors, fabrics, brands, prices and price points, purchases, retailers etc. Long before technology was a basic daily necessity – fashion was one of those products that was spread via print, tv, radio and of course – most of all word of mouth. Samples sales in New York City were the name of the day and in the many years I spent there – that hot information came via word of mouth. No texts or emails – maybe a phone call from a landline with a cord attached (lol) – but it has been a long standing industry where the SHARING of its many facets – help build many of the top brands we all know and love today. Read the rest of this entry »

We are currently drafting a strategic plan for a consumer goods company and I mentioned just this morning that coupons, in this new economy, are definately worth giving attention. I must note that to some financial savvy people they were always important. Check out the http://www.couponmom.com/. Her site provides coupons for anything and everything that you could think of. Who doesn’t want to honor their almighty dollar by getting the best deal you can for the products and services you need and use?
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