October 15th, 2010
One of the ways that companies can be successful with a ROI via onine initiatives – is through search. Search defined as Search Engine Marketing is defined as “a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.” in Wikipedia. One of the regular questions we receive from our clients both current and new is what is the next thing? Read the rest of this entry »
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Tagged: Apple, BLAIR CURRIE, Facebook, GOOGLE, GPS, INTERNET MARKETING, LOCAION BASED TECHNOLOGY, MOBILE DEVICES, NICOLE MCKINNEY, RFID, SEARCH ENGINE, SEARCH ENGINE MARKETING, SHARE BLOG, STANLEY KUBRICK, WEBSITES, WIKIPEDIA, WWW.BCADGROUP.COM, YAHOO, Youtube
Posted by nicolem
November 4th, 2009
We are proud to say that one of our core business strengths in the world of digital advertsiting and communications is our great design. As with everything in life, first impressions count. How you look, how you present yourself in that first 5 to 10 seconds, sets the tone for one’s perception of who you are. Same thing in business. Now-a-days, almost every business has a website or at least a landing page. This page is the gateway or first impression for your presence on the world wide web.
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1 Comment | Online Marketing | Permalink
Tagged: advertising, Apple, BCAD GROUP, BRAND, COKE, COMMUNICATIONS, LANDING PAGE, LISA WEHR, MARKETING, MULTICHANNEL MERCHANT, NICOLE MCKINNEY, NIKE, POLO RALPH LAUREN, SHARE, SOCIAL MEDIA PROFILE, WEB DESIGN, WEBSITE
Posted by nicolem
October 19th, 2009
I was attending a new client meeting last Thursday. And as it happens, they have a leg up on many of our customers as they are already trying their hand at social media. Bravo to any business that is taking the leap to engage with their customers in new ways.
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Tagged: Apple, BCAD GROUP, BLOG POSTS, BLOGGING, BRIAN SOLIS, BUSINESS, CHRIS PIRILLO, CLIENTS, ENGAGING CUSTOMERS, Facebook, FOLLOWERS, GUY KAWASAKI, IZEA'S SPONSORED TWEETS, JENNIFER VAN GROVE, LEO LAPORT, MARKETING PLATFORM, MASHABLE.COM, NICOLE MCKINNEY, SHARE, SOCIAL MEDIA, STEVE RUBEL, TECHNOLOGY, TWEETS, TWITTER, TWITTERSPHERE, WEBSITES
Posted by nicolem
April 27th, 2009
I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.
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8 Comments | Online Marketing | Permalink
Tagged: ALEX MADISON, Apple, BETSEY JOHNSON, BRICKS AND MORTAR, customers, EMAIL, EMAIL EXPERIENCE BLOG, Facebook, GET TO THE POINT, IN-STORE DISCOUNTS, IN-STORE MARKETING CHANNELS, LINK, LISA HARMON, MARKETING PROFS, NICOLE MCKINNEY, NORDSTORM, OFFLINE, ONLINE, ONLINE INTIATIVES, SOCIAL MEDIA, SOCIAL NETWORKING, STRATEGY, TWITTER
Posted by nicolem
November 27th, 2008
With the growing trend of iCrime—where iPods have become such a “must have” item that kids/teens are willing to beat the crap out of each other for them—a philosophical question has been raised. Do companies that have done TOO good a job of making their product the “latest and greatest” (Apple in this case) share some responsibility for any resulting “negative brand evangelism”?
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3 Comments | Brand Evangelism | Permalink
Tagged: Accord, advertising, alter public thinking, Apple, buyer beware, choice, Civic, Honda, iCrime, iPods, negative brand evangelism, opportunists, personal responsibility, philosophical question, security devices, street-racing, thieves
Posted by bcadgroup
