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    Thought Leadership – A Varied Meaning For Many

    November 13th, 2009

    In the last few days, “thought leadership and innovation” has been a discussion topic between myself and several different business people. It was first brought to my attention a few days ago by someone who passed on the assessment (from another business associate) that, after reviewing my blog posts, they felt I was not showcasing our business skills, expertise and brand offering because I was including full articles written by others below my daily thoughts. The reason I began this blog was to use the premise of our business name, SHARE, to share with people what I read.
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    Posted by nicolem

    “Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.”

    November 25th, 2008

    I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
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    Posted by bcadgroup