It’s a new year and I want to know how you plan to do things differently in 2010. As I write this, I am sure many of you are now well educated on the benefits of social media in your marketing efforts and are using some of the tools to further engage, connect or begin to connect with your customer. Have you thought about how you are going to start that conversation?
Read the rest of this entry »

Happy New Year 2010! We here at SHARE would like to wish all of you an abundant and prosperous year. And I’d also like to thank all of you who have  voted for us (via Fuel Lines) to help us become social media ad agency for the month of December 2009. Voting continues until tomorrow so keep those votes coming!
Read the rest of this entry »

Hi Everyone – hope you have had the most wonderful holiday season!

Exciting news: our blog SHARE has been selected as one of 23 Ad Agency blogs to be voted on as the best social media blog for the month of December 2009!

Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines throughout the month of January and included in the voting for ad agency blog of the year.

Vote for us here at SHARE and help us win the best blog for January 2010 and be entered to win as agency blog of the YEAR. We can do it with your CLICKS! Click here to vote for us! http://twtpoll.com/rqm89d

THANK YOU all for your ongoing support! A big thanks go Fuel Lines and Michael Glass for including us in this outstanding group. You can find the Fuel Lines blog at fuelingnewbusiness.com

Best Nicole

We have been in many client meetings over the last few weeks as everyone now needs to be using social media and is furiously finalizing their budgets and marketing plans for 2010. In one of the discussions with a team member, we talked about how many large businesses still have no understanding of how to leverage social media, but have decided to get engaged. Further to that, they have decided (in many cases) that they are going to apply a minimal budget, hire some interns and run it internally. The other option is to use the agency that manages their traditional work and have them manage their social media marketing. What is the outcome? Just ask Toyota about the response to their recent Yaris campaign.
Read the rest of this entry »

Well we are now in full swing with social media and the world has caught up with us! Hurray. Social media is now a prominent tool for many retailers. Most who are using these tools are jumping in with Facebook and Twitter—to get a leg up this holiday season. The new economy is definitely dictating that businesses adapt a new channel to market products and services.
Read the rest of this entry »

I remember one of the highlights of being a kid was when my parents allowed us to walk to the Quick Shop. That was the name of the closest corner store—where we would buy candy, chips and soda. The Quick Shop owners knew us and it was always such a thrill when we were able to go there unaccompanied by our parents! There were other corner stores close by, but we always went there. All the kids in the neighbourhood did.
Read the rest of this entry »

Sorry for not being able to post regularly over the last few days. We have been in mass presentation mode and so the story goes……well I think that the story is Tiger Woods…..it’s been everywhere 24/7. I just saw on one of my twitter feeds that a story about the Navy Seals was quelched due to the media frenzy about Tiger Woods.
Read the rest of this entry »

I know I promised I was going to use Fridays and Mondays to post more thoughts that were strictly mine—without sharing the posts of others—but this is just too good. In the digital creative agency business, our best asset is   to be able to show how technology innovation works. The idea is about finding ways to get people to SHARE your brand and make it theirs—to sell products and services. THAT is what our goal and commitment is for our clients and partners.

This Youtube video from Ikea shows you a viral campaign that leverages Facebook and how they were able to build friends, engage people in a contest and promote Ikea product. A perfect trinity! We love when this happens and love having the opportunity to do this for our clients.

Enjoy the video. Time for you to kick it out of the park!

Best Nicole

I am always trying to find new ways to demonstrate to everyone how social media can be used for success. Leveraging an honest and direct relationship with your customer—so that they want to continue to talk with you, listen to you, share their ideas and concerns with you and be your brand evangelist! That’s the ultimate goal.
Read the rest of this entry »

My last post was about understanding your customers offline in order to understand what the mandate and goal is for the target market you want to reach and how best to reach them. You need to talk to them and find them, so that you can be sure that you are aiming your strategy in the right place.
Read the rest of this entry »