One of my colleagues and friend – put forth a wonderful opportunity to me today – to pitch a new client. Nothing is more rewarding than receiving a referral. It came forth via the client – that the idea that I – as the leader of our firm – with a long career in the fashion business prior to building our agency – might only understand social media in the context of related products such as consumer packaged goods for instance. Read the rest of this entry »

In the last couple of weeks I have been talking to several potential clients about how they can integrate social media into their marketing mix and how will they determine whether it is beneficial or not. Linkedin is turning out to be very beneficial for me as I connect with businesses both here and abroad and find ways for us to partner with one another. The article below provides the most superb overview regarding social media and measurement steps. I got this from Ed Stilava who posted the article on Linkedin—a social media community for professionals—and he got it from  Econsultancy Digital Marketers United. It is this vast net of engagement with like minded people, who can share an infinate amount of info relevant to YOU, that can then be shared as I am doing with this post. That’s what makes social media so powerful.
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