I sign up for many ezines, blogs, rss feeds and newsletters. After a time, you find that some of them no longer provide you the info you need or want. Maybe you don’t have the time to read the mountains of information you thought you could and sometimes you decide you just want to opt out.
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It has been a while since I have used one of Seth Godin’s posts. Everything he writes is of value and I urge all of you to sign up for his blog. I have suggested, on many occasions, that having a strategic plan before you implement any kind of social media is vital. Many people have a problem with this as they can’t find the extra budget for this part of a project and time for this extra process. The decision makers for many businesses sometimes feel that they need to just dive in—the plan from their perspective was discussed in meetings. All the papers from the Economist to the Wall Street Journal talk about the success of social media so they dive in without a strategic plan.
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I am definitely a fan of anyone who aims to teach me something new each and everyday. One of my favorite ‘tutors’—and probably one of yours—is Seth Godin. His blog posts teach me something each day and they often do it with a humorous edge that cleverly points out the obvious. I think many of us spend so much time looking to find the answer in some calculated, statistical way (because ‘it can’t possibly be that simple’) that we often miss the point. So many solutions would reveal themselves—brilliant, flashing light bulb moments—if we could just sit still and allow ourselves to ignore the clutter. The jargon. The white noise.
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