March 12th, 2010
The word catalyst is a great definition for social media these days. The dictionary defines catalyst as “something that causes activity between two or more persons or forces without itself being affected.” For the majority of us, there is enough evidence to support the value of social media as a key marketing channel. Most businesses understand and know about the tools most used. But for many, the one aspect of social media that still lacks clarity is the implementation aspect. Many still need guidance on how to go about incorporating social media so that they can reap the benefits and build a community of brand evangelists that understand who and what their brand stands for. With the right implementation, this can ensure that you are speaking to and building your “tribe members” to spread the word.
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Tagged: AMIT GUPTA, BLOG, BRAND EVANGELISTS, CAUSE MARKETING, CHRIS ALLISON, Facebook, FACEBOOK FAN PAGE, JELLY, MASHABLE.COM, MEDIA COVERAGE, NICOLE MCKINNEY, NY TIMES, PEPSI, PHOTOJOJO, SHARE, SOCIAL MEDIA, SOCON10, TECHNOLOGY, TWITTER, WHOPPER SACRIFICE, WWW.BCADGROUP.COM
Posted by nicolem
January 12th, 2010
It’s a new year and I want to know how you plan to do things differently in 2010. As I write this, I am sure many of you are now well educated on the benefits of social media in your marketing efforts and are using some of the tools to further engage, connect or begin to connect with your customer. Have you thought about how you are going to start that conversation?
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Tagged: 2010, BCAD GROUP, BEAUTY INSIDER UPDATE, BLOG, CONNECT, CUSTOMER, DARRAH MACLEAN, EMAIL, ENGAGE, LULULEMON, MEDIA POST INSIDER, MOOSEJAW, PIPERLIME, PRODUCT REVIEWS, SEPHORA, SHARE, TWITTER FOLLOWERS, WWW.BCADGROUP.COM NICOLE MCKINNEY, ZAPPOS
Posted by nicolem
January 6th, 2010
I was chatting with a new client today about social media and how it can be utilized to elicit a positve and engaging response from your customers—especially when they are uphappy. In our discussion, we talked about companies who are getting it right—and Domino’s pizza came to mind for us both. Have you seen their recent TV spot about how they “say that customers complained that their crust was like cardboard and their sauce had no taste.” They continue on to mention how they were listening and have made changes to those EXACT things! Bravo Domino’s. Well it gets better…
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Tagged: AMY KORIN, BLOG, CASEY HIBBARD, customers, DOMINO'S PIZZA, Facebook, FLICKR, GARY VAYNERCHUCK, GENERAL MOTORS, INTERACTIVEAMY.COM, NICOLE MCKINNEY, PROCTOR AND GAMBLE, RAMON DELEON, SHARE, SOCIAL MEDIA, SOCIAL MEDIA EXAMINER, SUN MICROSYSTEMS, TWEETDECK, TWEETPHOTO, TWEETS, TWITTER, TWITTER HASH TAGS, VIDDLER, WWW.BCADGROUP.COM, ZAPPOS
Posted by nicolem
November 16th, 2009
One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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Tagged: BCAD GROUP, BLOG, BRAND, CAMPAIGN, CHIMAMANDA NGOZI ADICHIE, ENGAGE, HANDLERS, NICOLE MCKINNEY, NIGERIA, OPRAH, PRODUCT, READERS, SARAH PALIN, SERVICES, SHARE, STORY, TED TALKS, VICE PRESIDENTIAL
Posted by nicolem
November 3rd, 2009
The time has arrived where brands have jumped on the bandwagon to engage the consumer. In the case of some of the BIG brands, they are now ready to engage their customers in realtime via video. As per comscore media in January 2009, Canada had an online reach of 88%, United Kingdom had an online reach of 81%, Germany had an online reach of 82%, France had an online reach of 82% and the United States had an online reach of 76%. These are definitely numbers worth paying attention to!!!!!!!
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Tagged: ADWEEK, AGENCIES, AKQA, BCAD GROUP, BLOG, BRAIN MORRISSY, BRAND, COSMOPOLITAN, CRISPIN PORTER + BOGUSKY, DIET COKE, E!ONLINE, ED NORTON, EVAN SOLOMON, FACEBOOK TWITTER, HELLO, LIVE CONTENT, MARKETING, NASCAR, NICOLE MCKINNEY, NIKE, OGILVY NORTH AMERICA, REALTIME VIDEO, SATURDAY NIGHT LIVE, SHARE, TONY STEWART, VIDEO COMSCORE MEDIA, WHOPPER
Posted by nicolem
October 26th, 2009
These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
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Tagged: AMERICAN AIRLINES, ASKFRITZ.ORG, BADVOCATES, BCAD GROUP, BLOG, BLOGGERS, CHRISTINE LI, ENGAGING CUSTOMERS, Facebook, FORBES.COM, FRITZ HENDERSON, GM, GROUNDSWELL, JOSH BERNOFF, KNIGHT-RIDDER, LAURIE BURKETT, MOBILE PHONES, NICOLE MCKINNEY, SHARE, SOCIAL MEDIA, TWEET, TWITTER, VIRAL VIDEO, WEBER SHANDWICK, WEBINKNOW.COM, Youtube
Posted by nicolem
October 7th, 2009
Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Tagged: ANN HANDLEY, BIGGAYICECREAMTRUCK, BLOG, CHEF SHACK, COMCAST, CUPCAKE TRUCK, DELL, DONCHOWTACOS, Facebook, FLICKR, FOOD SHARK, FORTUNE, JAPADOG, KOGI KOREAN BBQ, MAGICCURRYKART, MARKETING PROFS COMMUNITY, MASHABLE.COM, ONLY BURGER, PAPARAZZI, RICKSHAW TRUCK, SHARE, SKILLETSFOOD, STREET VENDORS, STREETFLOW MOBILE, THE TREATS TRUCK, TWITTER, URBANECTAR, WAFFLETRUCK, WEBSITE, Youtube, ZAPPOS
Posted by nicolem
October 5th, 2009
Hi Everyone,
Thank you for your ongoing support and for all the comments and connections that we are making with our readers. Linkedin groups and connections have been really great and we are so happy to hear from everyone regarding our posts. Keep it coming!
We would love to connect with you on Facebook and have added a fan box for BCAD Group on this blog. We want to build a community where we can have an ongoing dialog about the many ideas we write about on this blog and the issues we haven’t yet touched: your thoughts or whatever may be on your mind!
We want to know—Who Do You Think You Are Talking To?
Best Nicole
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Tagged: BCAD GROUP, BLOG, COMMENTS, CONNECTIONS, Facebook, FAN PAGE, LINKEDIN, NICOLE MCKINNEY, POSTS, SHARE
Posted by nicolem
September 14th, 2009
I have been watching Whole Foods for a while now and have used their example in the world of social media to many clients. As a fan of the Whole Foods grocery store (even when those delicate personal conversations have touched a nerve), it is a place where you can get organic foods—both prepared and fresh—with a sense of community attached in the shopping experience. And as a business model, Whole Foods lends itself to social media quite beautifully.
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Tagged: BCAD GROUP, BLOG, COMMUNITY, customers, Facebook, FLICKR, FOLLOWERS, IPHONE APPLICATION, JOHN MACKEY, MASHABLE, NEW YORK CITY, NICOLE MCKINNEY, OBAMACARE, ORGANIC FOODS, SHARE, SOCIAL MEDIA, TWTTER, WALL STREET JOURNAL, WHOLE FOOD
Posted by nicolem
September 1st, 2009
This is such a great story from the Associated Press. It definitely demonstrates the power of being resourceful, creative and tenacious no matter what the circumstances. I love the fact that we all have a story and using social media as an outlet to let that story be heard can lead to the most magnificent things. Bravo to Brianna Karp who, when she wound up in a situation where she had lost a good paying job and eventually found herself homeless, used the time during her job search to blog about being homeless. http://girlsguidetohomelessness.com
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Tagged: ASKJEAN.COM, ASSOCIATED PRESS, BLOG, BRIANNA KARP, COFFEE, COLUMNIST, COSTA MESA, E. JEAN CAROLL, ELLE MAGAZINE, ELLE.COM, EMAIL, Facebook, GIRLSGUIDETOHOMELESSNESS.COM, homeless, HOMELESSTALES.COM., INTERN, JOBLESS, KELLY BLUE BOOK, ONLINE, ORANGE COUNTY CALIFORNIA, SHARE, SOCIAL MEDIA, STORY, TWITTER, UNEMPLOYMENT, WALMART, WI-FI, WWW.BCADGROUP.COM
Posted by nicolem