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    Why Social Media Means Big Opportunities for Companies Looking to Reach Women

    February 15th, 2010

    When we created SHARE, it was founded on a basic idea: that as successful, bright, creative women who are key influencers and decision makers for point of purchase (across so many categories and channels), we could really make a difference with our knowledge, based on who we are and the clients we work with. One of the reasons we focus on social media, is because of the ease in which we understand the parallel between social media and the way women naturally connect and engage with one another. Of course, we’re always clear that what is good for women is GREAT for men.
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    Getting it Right When Marketing to and With Mommy Bloggers

    July 22nd, 2009

    There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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