We talk about social media and engagement on our SHARE blog – as key touch points – to understanding how to best leverage social media tools for your customer while building- honest and truthful mutually beneficial relationships. We talk regularly to our clients both new, current and potential about understanding your target market. One size does not fit all. It is understanding who you want to connect with and how they want to connect with you that is vital in serving your customer via social media. Read the rest of this entry »

When we created SHARE, it was founded on a basic idea: that as successful, bright, creative women who are key influencers and decision makers for point of purchase (across so many categories and channels), we could really make a difference with our knowledge, based on who we are and the clients we work with. One of the reasons we focus on social media, is because of the ease in which we understand the parallel between social media and the way women naturally connect and engage with one another. Of course, we’re always clear that what is good for women is GREAT for men.
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I remember one of the highlights of being a kid was when my parents allowed us to walk to the Quick Shop. That was the name of the closest corner store—where we would buy candy, chips and soda. The Quick Shop owners knew us and it was always such a thrill when we were able to go there unaccompanied by our parents! There were other corner stores close by, but we always went there. All the kids in the neighbourhood did.
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One of the big questions out there for many marketers is—what kind of advertising and marketing could be and should be leveraged from social media sites? How are our customers using these sites and how does it relate to our brand? I have spoken before about the maven circle we all have in our lives. I do believe that social media really allows brands the opportunity to reach those mavens and use them to tout their experiences to their perspective circles. We all have those “go to” people that we seek out for specific things in our lives. Now that circle is beginning to expand with blogs, twitter and Facebook all providing opportunities for people to talk about the products and services they like—or dislike.
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For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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Today’s post comes from an article in IT Jungle by Dan Berger. IBM is launching a social network community called “Partner World Communities” The premise of this community is to accelerate technology mashups and facilitate sales. For those of you who do not know what a “mashup is” – In web development, a mashup is “a web page or application that combines data or functionality from two or more external sources to create a new service. (wikipedia source)
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I have written many posts that include tips about how to use social media tools. And in my mind, when a respected newspaper such as the Wall Street Journal features such articles, they are sending a strong message to all businesses that haven’t got into the social media marketing mode…..Get in the game!
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My friend Debra Oakland send me this post today, from Remarkablogger. Michael Martine’s mission is to help people become better bloggers. As we all know many people and businesses are trying to learn how to engage in social media tactics - and blogs are now becoming common place! Hence you reading this post on my blog. My passion is to try and share some of the great articles that I receive and read each week. I ask all of you to comment and let me know what posts you think are helpful and interesting  to you. What are the top 5 blogs that you read each day or week. I will post your comments, blog favorites and ideas as they come in.
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In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
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I thought this topic was quite apropos as a lot of what we read in blogs such as this one is viral. We receive and share information about things we are interested in. We sign up for blogs or newsletters and many of us share the information we receive with others who we know will be interested in having the info, who then do the same thing—pass it on.
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