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    Music. Marketing and Social Media

    November 25th, 2009

    I am always trying to find new ways to demonstrate to everyone how social media can be used for success. Leveraging an honest and direct relationship with your customer—so that they want to continue to talk with you, listen to you, share their ideas and concerns with you and be your brand evangelist! That’s the ultimate goal.
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    Ford is Driving Ahead with Social Media.

    March 25th, 2009

    Ford is leading the pack when it comes to finding ways to engage their consumer. They have just created a campaign where they are selecting customers to be given a Ford Fiesta car and in return, have them blog about their experiences with the car. It is this kind of creativity, brand building and viral marketing plan that allows the customers to not only engage—but actually become the brand evangelist and brand ambassador for the company. They now have the opportunity to direct the messaging in a way that empowers them.
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