The word catalyst is a great definition for social media these days. The dictionary defines catalyst as “something that causes activity between two or more persons or forces without itself being affected.” For the majority of us, there is enough evidence to support the value of social media as a key marketing channel. Most businesses understand and know about the tools most used. But for many, the one aspect of social media that still lacks clarity is the implementation aspect. Many still need guidance on how to go about incorporating social media so that they can reap the benefits and build a community of brand evangelists that understand who and what their brand stands for. With the right implementation, this can ensure that you are speaking to and building your “tribe members” to spread the word.
Read the rest of this entry »

Have you lost business this year? Are you keeping all of the customers that you believed were brand evangelists—the loyal and committed fans of your brand—in this soft economy? Or has their devotion waned? Coupons, discounts and other offers are now allowing customers to focus on value and bargains and to quickly bolt from the commitment they once had with you.
Read the rest of this entry »

In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
Read the rest of this entry »

Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
Read the rest of this entry »

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
Read the rest of this entry »

Ghandi said:

“We must be the change we want to see in the world.“

As a dynamic, innovative and smart group of women we want to discuss the ways in which we can make changes and come up with new ideas, so the world begins to see us as important, modern, insightful contributors. By creating offline and online branding experiences that help you find the products and services that represent who you are, living your best life.
Read the rest of this entry »