April 12th, 2010
Most of my posts of late have focused on social media and consumer engagement. Our agency focuses on 2 areas – social media and knock the wind out of you creative design. Today I am going to focus on the importance of design and the immediate connection and engagement that can be realized by great design.
For most bricks and mortar businesses – the way visitors discover new products – comes from great design and packaging. Consumers are smart have so much messaging speeding by in so many formats – that anything that pops out at them as new – is certainly vital way to create awareness. Too add to that important factor is the footprint that products now take up – in the store and in your home. Read the rest of this entry »
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Tagged: ADVERTISING AGE, BRAND STRATEGY, CONRAN, DESIGN, DESIGN SHOPS, FEBREZE, HERBAL ESSENCE, JACK NEFF, KARIM RASHID, MARC PRITCHARD, MARKETING SERVICES SHOPS, METHOD, NICOLE MCKINNEY, P&G, PANTENE, SHARE, SOCIAL MEDIA, WWW.BCADGROUP.COM
Posted by nicolem
September 17th, 2009
I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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Tagged: 7-ELEVEN, BCAD GROUP, BRAND STRATEGY, CLIENTS, customers, E-COMMERCE, E-COMMERCE TIMES, E-TAILING GROUP, FORRESTER RESEARCH, HOLIDAY SEASON, HOMEPAGE, MARKETING SHERPA, MARZAN FORZLEY, ONLINE SECURITY, SHARE, SHOPPING CART, WEBSITE, ZARA
Posted by nicolem
September 3rd, 2009
As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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Tagged: AMAZON, BCADGROUP.COM, BLACKBERRY, BRAND STRATEGY, CALVIN KLEIN, CHRISTIAN LOUBOUTIN HEELS, CNNMONEY.COM, COLDPLAY, CONSUMERS, DESIGNERS, DHL, FASHIONISTA, FORTUNE MAGAZINE, H&M, IPHONE, ITUNES, JIMMY CHOO, LEHMAN BROTHERS, LONDON, NATALIE MASSENET, NEIMAN MARCUS, NET-A-PORTER.COM, NEW YORK CITY, NORDSTROM, PARIS, SHARE, SHOP.BOP.COM, TAMARA MELLON, TATLER, THE DAVINCI CODE, THREAD SOCIAL, UPS, VICTORIA AND ALBERT MUSEUM, WEB, WEBSITE, WOMANS WEAR DAILY, ZAPPOS
Posted by nicolem
January 9th, 2009
There is a saying that says beauty is only skin deep. I truly believe and live each day as a woman who sees beauty in individuality. But while I do believe and live in that sense of importance for ones true self—for many women and tween/teen girls—beauty is directly related and decided by the endless barrage of media that tells us a women must be tall and thin with a long mane of gorgeously coiffed hair and dressed in fabulous designer clothes to be qualified to be beautiful.
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Tagged: ANNE K REAM, BEAUTY, BRAND STRATEGY, girls, NICOLE MCKINNEY, SKIN DEEP, TARGET MARKET, TEEN GIRLS, THE CHICAGO TRIBUNE, TWEEN GIRLS, woman
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