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    Pivots for Change. What Choice Will You Make?

    March 12th, 2009

    I just love today’s post. I love it because I believe that the economic change we are currently living with allows for 2 choices: see the opportunities and make the kind of changes that allow and plan for success now and in the future, or panic and cut back (or out) everything—including potentially beneficial innovations that could make pivotal changes in how you do business and what your branding or messaging is, while allowing you to change direction in what you’re offering and how it will be delivered. Be bold—take steps to use the technology not just from an implementation point but as a resource to get you to think out of the box. Find ways to use what you have but apply it to what will solve the problems and fill the needs of the clients you have now. This will ultimately position you for future growth and longevity, long past this transition we find ourselves in now.
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    Linking Customers to Sell More Clothes

    November 13th, 2008

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    We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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