September 24th, 2009
We all know that women make 85% of the purchases out there, BUT did you know that 25% of everything she buys will be environmentally friendly?
Read the rest of this entry »
4 Comments | 
Marketing to Women | 
Permalink
Tagged: BCAD GROUP, BIGGREENPURSE.COM, BOOMERS, BRANDS, EARTHSENSE, ECO-INSIGHTS, ENVIRONMENTALLY FREINDLY, FRANK ABOUT WOMEN, GREEN, MEDIA POST, NICOLE MCKINNEY, PATTI MINGLAN, RED KITE BUSINESS ADVISORS, SHARE, THEDAILYGREEN.COM, WENDY COBRDA, women
Posted by nicolem
May 26th, 2009
Here you go people! Today’s post is a great example of how Social Media can help you build your brand. Josh Bernoff, VP at Forrester Research and Co-author of the book Groundswell, provides a quick case study that shows you that the “proof is in the pudding” when customers are engaged about something they are passionate about. The book, by the way, should be required reading for everyone. If you have not yet read Groundswell, I urge you to go out and get it.
Read the rest of this entry »
1 Comment | Online Marketing | Permalink
Tagged: AD AGE DIGITAL, BRANDS, case study, DEL MONTE, FORRESTER RESEARCH, GROUNDSWELL, INTERACTIVE ADVERTISING BUREAU, JOSH BERNOFF, New York, NICOLE MCKINNEY, PET FOOD, SOCIAL MEDIA, SOCIAL MEDIA MARKETING
Posted by nicolem
April 22nd, 2009
Happy Earthday Everyone. I have been talking about customer engagement since I began this blog. For most brands the goal is to sustain continuous, ongoing relationships with customers. Listening to and engaging with your consumers will allow you to actively be able to solve the challenges and concerns they have in their lives and fulfill those needs—bringing about change that will enhance their life. And in doing so, have them commit to an ongoing relationship with you. Better yet, they’ll share who you are—what you do and how YOU helped them—with others.
Read the rest of this entry »
No Comments » | Brand Evangelism | Permalink
Tagged: BRANDS, COMMUNITIES, CONSUMERISM, CUSTOMER, EARTHDAY, EMPOWERMENT, ENGAGEMENT, Facebook, IDENTITY, JUNE CLEAVER, LINKEDIN, MARKETERS, MARKETING DAILY, MARKETING DOLLARS, MULTIPLE BRANDS, NICOLE MCKINNEY, SOCIAL MEDIA MONITORING, TECHNOLOGICAL CHANGES, WISDOM
Posted by nicolem
April 1st, 2009
There is another great article going around the twitter world. I also saw it on a couple of blogs from Marketing Profs. Jason Baer wrote the article and I will give you the link here to read it. http://twitpwr.com/aDf/ What he says is exactly what we advise our clients, both current and potential, when they tell us they want to implement social media. “It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy. If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.”
Read the rest of this entry »
No Comments » | Brand Evangelism | Permalink
Tagged: AGENCIES, ATLANTIC WEBFITTERS, BRANDS, COEUR IDEAS, Facebook, GENERAL MOTORS CORP, GIFFARD WATKINS, GLOBE AND MAIL, GM, IDRIVELEANDS.COM, JASON BAER, LARRY RUDOLF, LINKEDIN, MARKETING PROFS, NICOLE MCKINNEY, SARAH THOMPSON, SCI NORTH AMERICA, SME'S, SOCIAL MEDIA, TWITTER WORLD, WEB PORTALS
Posted by nicolem
